FanFinders blog
Consumer and industry insights, marketing guides, business talk and a lot of tech. And while you’re here, get to know us.
Main Character Energy
What does it say about modern consumers? If you haven’t already seen it, main characters are popping up all around the globe. And what we …
Who Trusts you?
The nature of trust in business is more crucial than ever, and here’s a few strategies for how you can grow yours
Team Spotlight – Meet Alice
Alice has just joined the marketing team as a Content Marketing Exec. Find out how she got here and some of her hidden talents
Your Baby Club is evolving
FanFinders has launched the new Your Baby Club website in the UK and US, a first as the first step in the exciting new era for our platform.
GDPR is on the way out
GDPR is on its way out, with new, UK-specific legislation heading in. What can we expect?
What parenting app trends tell us about new parents
See what this year’s best parenting apps say about overall parenting trends. Find out how your business can incorporate the values that make them great
Who are Generation Alpha?
Generation alpha are being defined. Find out what characteristics are starting to emerge and how your marketing can match them
Team Spotlight – Meet James
Next up in our ‘Team Spotlight’ is James, who’s on his way to becoming a chartered accountant & proving that mums know best at the same time!
How Nursery SMEs Should Optimise their Marketing Through a Recession
The centre of your brand’s vision might feel like the eye of a storm over the coming months. But there are strategies to help you sail through…
Digital Diets & How Customers are Training their Algorithm
Consumers are going on a social media diet. Find out how you can adapt your marketing strategy to thrive.
Boldly Marketing During a Recession
How history favours the ambitious when it comes to marketing your way through a recession.
Team Spotlight – Meet Jenna
Name: Jenna Blake Title: Digital Operations Manager Years with the company: Over 5 months A bit about your career journey so far… My work history …
FanFinders launches Your Baby Box programme, exclusive to Amazon
FanFinders are delighted to announce the launch of Your Baby Box, exclusive to Amazon.
4 things to know when starting a startup
Forbes has dubbed 2021 the ‘year of the entrepreneur’, with hundreds of thousands of small businesses being launched in the wake of the pandemic. Our …
The lowdown on lead generation
Tony Golden covers why those businesses that simply deliver leads and then leave their partners to pray to the conversion gods aren’t going to survive …
UK families willing to pay extra for holidays to offset their carbon footprint
Travel survey reveals that 55% of families would be willing to pay more to make their trip sustainable and over a third would accept a …
Majority of UK families think that electric cars are still too expensive
Over half (55%) of UK families believe that cost is the main reason more people don’t own electric or hybrid cars, while 85% think that …
A Day in the Life… with CEO Alec Dobbie
If there is a normal route in life I have rarely taken it. Not entirely by design and with plenty of being in the right …
HOW TO… get started with SEO
Nothing can stop the FanFinders Guide to Marketing now – it’s a runaway train by this point. In this latest article, we explore how brands in baby …
FanFinders acquires UK’s leading baby brand review site
SHOREDITCH, LONDON (2 June, 2021) – FanFinders, a leading performance marketing and consumer intelligence company in the parenting industry, today announced its acquisition of The Best …
Team Spotlight – Meet Andy
Name: Andrew Hollingworth Title: International Business Development Manager Time with the company: 10 months Your first ever job was… Cleaning in a small restaurant in …
HOW TO… produce great content for parents
The FanFinders Guide to Marketing is back. This time, we’re covering how brands can use content to engage, convert, and retain an audience of parents. …
HOW TO… have impact on Instagram
To ‘reel’ or not to ‘reel’? In the latest from the FanFinders’ guide, we share advice on what brands in the baby and parenting sector …
HOW TO… create value with new and expectant parents
In our last guide entry, we covered why building pre-purchase value with customers can create more efficient and valuable marketing programmes for brands in the …
Creative Data Labs – business problems and bright futures
In his latest blog, FanFinders’ CEO and co-founder Alec Dobbie reflects on his experience as a judge at one of the Data and Marketing Association’s …
HOW TO… build pre-purchase brand loyalty
The FanFinders Guide to Marketing is back. This time we’re covering how for brands in the baby sector, acquiring customers way before the purchase point …
Team Spotlight – Meet Alvin
Name: Alvin Campbell Position: Business Development Years with the company: 2 years Your first ever job… Believe it or not, it was as a chef. …
HOW TO… solve the inverse relationship between scale and cost
In the first part of The FanFinders Guide to Marketing, we cover how brands in baby and parenting can fight rising acquisition costs when they …
Team Spotlight – Meet Catrin
Name: Catrin Hughes Position: Customer Acquisition Manager Years with the company: 6 months First things first, was working at a zoo as much fun at …
Talking entrepreneurship… with Adam Gillett
In this latest edition of our series delving into the realities behind entrepreneurship, we caught up with a man who, after almost 25 years spent …
How to know if you’re putting too much pressure on your team
Remote working during a pandemic means a host of new pressures. These include but aren’t limited to home-schooling kids, navigating a small space where you …
5 ways to boost team morale
The latest blog from FanFinders’ CEO and co-founder Alec Dobbie. January is often a new start for both people and companies, and with our current …
5 questions – the year ahead in US parenting
This week, we put five questions to Tony Golden, FanFinders’ Senior Vice President of Business Development, North America – who gave us his reflections on …
Our email marketing journey and the lessons we’ve learnt along the way (part 3)
In part 2, we covered warming your IP and certification. In this final part, Raphael Marsh rounds things up with how to be prepared for …
Starting from scratch when you have a family
We have a motto and I think it works across the board “be smart, nice and get shi*t done.” How does the average person with …
Survey reveals UK parents turning to family motors
Demand driven by attitudes to travel during the pandemic and buying habits among new parents suggests a busy year ahead for the motoring market. Among …
Talking entrepreneurship… with Neil Stephenson
Not all entrepreneurs are made equal and some don’t even enjoy speaking about themselves as such. As part of our series delving into the realities …
Our email marketing journey and the lessons we’ve learnt along the way (part 2)
In part 1, we covered choosing a setup, strategy and testing out templates. Raphael Marsh is back to share more essentials to support those small …
My work life balance, as a working father
I was recently asked how I would define ‘personal success’. My answer was: “I get to walk my kids to school in the morning.” With …
Survey reveals Christmas/Black Friday spending habits
Almost 60% of UK and US parents will be spending ‘about the same or more’ this Christmas. Other key trends will see 84% doing at …
Catching up with the CTO – AI and the R&D journey
Each month, FanFinders’ CTO Paul Gwynn will be sharing insights into how we’re using technology to transform experiences for our members and clients. If you …
Our email marketing journey and the lessons we’ve learnt along the way (part 1)
Email marketing is perhaps not as shiny and new as some social channels and messenger apps out there, but the medium certainly isn’t dead. Quite …
Team Spotlight – Meet Brian
Name: Brian Peacock Position: Software Development Team Lead Years with the company: 1 year and 3 months Before FanFinders, the most unusual or interesting job you’ve had… …
In conversation – a Golden opportunity
Following his arrival as FanFinders’ new Senior Vice President of Business Development (North America), we caught up with Tony Golden to discuss filling a vacuum …
FanFinders announces Tony Golden as new Senior Vice President of Business Development, North America
MIAMI – FanFinders, a leading performance marketing and consumer insight company in the parenting industry, has announced that Tony Golden will be Senior Vice President …
Survey reveals UK mums buying more toys
We recently surveyed over 4,000 mums in the Your Baby Club network to find out more about the impact of the pandemic on attitudes towards …
FanFinders – How it all started
Roughly 11 years ago, I became a dad, to a beautiful bouncing little boy called Jack. Parenthood was one of those life-changing moments for me, …
Team Spotlight – Meet Laura
Name: Laura Driver Position: Social Media Manager Years with the company: Over 6 years Before FanFinders, the most unusual or interesting job you’ve had… When …
Talking entrepreneurship… with Alec Dobbie
Often, stories about entrepreneurship focus on extreme examples of companies going from nothing to stratospheric overnight. The startup bubble makes it easy to envision the …
Team Spotlight – Meet Jas
Name: Jasmine Gurney Position: Head of Content & Social Years with the company: Over 2 years Before FanFinders, the most unusual or interesting job you’ve …
5 ways to improve productivity in the remote workplace
To office or not to office is the question. The discussion in recent weeks has been vocal from both sides. What do we gain from …
Three challenges we faced when building our business (and what we did)
Entrepreneurship is exciting. The idea of riding that wave of success and seeing the business you’ve founded come to life. But it’s never a straightforward …
Team Spotlight – Meet Charlie
Name: Charlie Robson Position: Head of UK Partnerships Years with the company: Just over 5 years Before FanFinders, the most unusual or interesting job you’ve …
Tats and Ties – Chatting ‘work dress codes’ with CEO Alec Dobbie
I don’t think wearing a tie has ever made me a better worker. How people dress at work and ‘formal dress codes’ has been a …
Team Spotlight – Meet Raf
Name: Raphael Marsh Position: Creative Director and co-founder Years with the company: 7 years and counting What was the initial motivation behind creating FanFinders… After …
Team Spotlight – Meet Paul
Name: Paul Gwynn Position: CTO Years with the company: Coming up for 3 years What attracted you to FanFinders… The role offered a lot of …
Travel survey reveals UK families will holiday at home
Tourism – both international and domestic – is an ever-evolving picture. To get some real insight into exactly how the pandemic has shifted perspectives on …
