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SHOREDITCH, LONDON (2 June, 2021) – FanFinders, a leading performance marketing and consumer intelligence company in the parenting industry, today announced its acquisition of The Best for Baby (www.thebestforbaby.co.uk/), the UK’s largest independent review website for
In our last guide entry, we covered why building pre-purchase value with customers can create more efficient and valuable marketing programmes for brands in the baby sector. But, how do you set about doing it?
In his latest blog, FanFinders’ CEO and co-founder Alec Dobbie reflects on his experience as a judge at one of the Data and Marketing Association’s Creative Data Labs. Last month, I was honoured to be
In the first part of The FanFinders Guide to Marketing, we cover how brands in baby and parenting can fight rising acquisition costs when they scale. When it comes to plans for scaling, the default
Remote working during a pandemic means a host of new pressures. These include but aren’t limited to home-schooling kids, navigating a small space where you and your partner are both working (and they talk really
In part 2, we covered warming your IP and certification. In this final part, Raphael Marsh rounds things up with how to be prepared for when things go wrong and why ‘intelligent’ emailing is the
Demand driven by attitudes to travel during the pandemic and buying habits among new parents suggests a busy year ahead for the motoring market. Among the insights revealed by our survey of over 5000 Your
In part 1, we covered choosing a setup, strategy and testing out templates. Raphael Marsh is back to share more essentials to support those small businesses who want to get serious about their email. 4.
Almost 60% of UK and US parents will be spending ‘about the same or more’ this Christmas. Other key trends will see 84% doing at least some of their Christmas shopping in the Black Friday
Email marketing is perhaps not as shiny and new as some social channels and messenger apps out there, but the medium certainly isn’t dead. Quite the contrary, studies show that email consistently out-performs other digital
FanFinders announces Tony Golden as new Senior Vice President of Business Development, North America
MIAMI – FanFinders, a leading performance marketing and consumer insight company in the parenting industry, has announced that Tony Golden will be Senior Vice President of Business Development of its North American operations, effective immediately.
To office or not to office is the question. The discussion in recent weeks has been vocal from both sides. What do we gain from remote working environments and what might we lose? However, the
Entrepreneurship is exciting. The idea of riding that wave of success and seeing the business you’ve founded come to life. But it’s never a straightforward journey. Any amount of promise and potential can fall by
I don’t think wearing a tie has ever made me a better worker. How people dress at work and ‘formal dress codes’ has been a polarising subject for a while. More recently, there have been
Tourism – both international and domestic – is an ever-evolving picture. To get some real insight into exactly how the pandemic has shifted perspectives on travel, we surveyed over 2,000 mums in the Your Baby
Ben Margolis has been Chief Financial Officer at FanFinders for almost 3 years. With his consultancy supporting a small number of ambitious growth businesses with their financial and development strategies, we caught up to get
Is there still a disconnect between brands and their digital marketing strategies? When it comes to clearly defining brand, its purpose and which digital tactics are being used to meet objectives, the answer for many
There are vital lessons to be learnt from the proactive approach of U.S. companies during the pandemic. In the baby market, the questions that have been asked of companies during this period are similar to
In part 1, we looked at how history tells us that companies who actively invest in both marketing and progressive strategies emerge from challenging periods in a much stronger position. But there is a world
The chances are the COVID-19 e-commerce spike has left your business in one of two positions: either working out how to maintain the current high levels or if you missed out, making sure you’re adequately