FanFinders blog
Get the latest insights
Read our take on current consumer behaviours. Discover thought-leadership on market challenges and solutions. And while you’re here, get to know us.
My work life balance, as a working father
I was recently asked how I would define ‘personal success’. My answer was: “I get to walk my kids to school in the morning.” With remote or flexible working firmly on the agenda, it got
Survey reveals Christmas/Black Friday spending habits
Almost 60% of UK and US parents will be spending ‘about the same or more’ this Christmas. Other key trends will see 84% doing at least some of their Christmas shopping in the Black Friday
Catching up with the CTO – AI and the R&D journey
Each month, FanFinders’ CTO Paul Gwynn will be sharing insights into how we’re using technology to transform experiences for our members and clients. If you work in technology (or even if you don’t), you’ll know
Our email marketing journey and the lessons we’ve learnt along the way (part 1)
Email marketing is perhaps not as shiny and new as some social channels and messenger apps out there, but the medium certainly isn’t dead. Quite the contrary, studies show that email consistently out-performs other digital
FanFinders Team Spotlight – Meet Brian
Name: Brian Peacock Position: Software Development Team Lead Years with the company: 1 year and 3 months Before FanFinders, the most unusual or interesting job you’ve had… Growing up, most summer or Easter holidays I’d go out
In conversation – a Golden opportunity
Following his arrival as FanFinders’ new Senior Vice President of Business Development (North America), we caught up with Tony Golden to discuss filling a vacuum in the US parenting space, lessons from nearly two decades
FanFinders announces Tony Golden as new Senior Vice President of Business Development, North America
MIAMI – FanFinders, a leading performance marketing and consumer insight company in the parenting industry, has announced that Tony Golden will be Senior Vice President of Business Development of its North American operations, effective immediately.
Survey reveals UK mums buying more toys
We recently surveyed over 4,000 mums in the Your Baby Club network to find out more about the impact of the pandemic on attitudes towards early child development, the role of ‘play’ and educational toys.
FanFinders – How it all started
Roughly 11 years ago, I became a dad, to a beautiful bouncing little boy called Jack. Parenthood was one of those life-changing moments for me, it made me reassess what and who I am as
FanFinders Team Spotlight – Meet Laura
Name: Laura Driver Position: Social Media Manager Years with the company: Over 6 years Before FanFinders, the most unusual or interesting job you’ve had… When working on a retailer’s social media, part of my job
Talking entrepreneurship… with Alec Dobbie
Often, stories about entrepreneurship focus on extreme examples of companies going from nothing to stratospheric overnight. The startup bubble makes it easy to envision the classic Silicon Valley path which sees millions in investment in
FanFinders Team Spotlight – Meet Jas
Name: Jasmine Gurney Position: Head of Content & Social Years with the company: Over 2 years Before FanFinders, the most unusual or interesting job you’ve had… At one stage, I was creating new e-learning modules
5 ways to improve productivity in the remote workplace
To office or not to office is the question. The discussion in recent weeks has been vocal from both sides. What do we gain from remote working environments and what might we lose? However, the
Three challenges we faced when building our business (and what we did)
Entrepreneurship is exciting. The idea of riding that wave of success and seeing the business you’ve founded come to life. But it’s never a straightforward journey. Any amount of promise and potential can fall by
FanFinders Team Spotlight – Meet Charlie
Name: Charlie Robson Position: Head of UK Partnerships Years with the company: Just over 5 years Before FanFinders, the most unusual or interesting job you’ve had… Let’s just say at one stage I was with
Tats and Ties – Chatting ‘work dress codes’ with CEO Alec Dobbie
I don’t think wearing a tie has ever made me a better worker. How people dress at work and ‘formal dress codes’ has been a polarising subject for a while. More recently, there have been
FanFinders Team Spotlight – Meet Raf
Name: Raphael Marsh Position: Creative Director and Co-Founder Years with the company: 7 years and counting What was the initial motivation behind creating FanFinders… After Al [Alec] became a dad, we were looking at a
FanFinders Team Spotlight – Meet Paul
Name: Paul Gwynn Position: CTO Years with the company: Coming up for 3 years What attracted you to FanFinders… The role offered a lot of autonomy. The technologies they had in-house were appealing and it
Travel survey reveals UK families will holiday at home
Tourism – both international and domestic – is an ever-evolving picture. To get some real insight into exactly how the pandemic has shifted perspectives on travel, we surveyed over 2,000 mums in the Your Baby
Talking business ingenuity during COVID-19 and remote working… with Ben Margolis, CFO
Ben Margolis has been Chief Financial Officer at FanFinders for almost 3 years. With his consultancy supporting a small number of ambitious growth businesses with their financial and development strategies, we caught up to get
Why your brand purpose and digital marketing strategy should be best friends
Is there still a disconnect between brands and their digital marketing strategies? When it comes to clearly defining brand, its purpose and which digital tactics are being used to meet objectives, the answer for many
FanFinders Team Spotlight – Meet Adam
Name: Adam Gillett Position: CCO and Co-Founder Years with the company: 7 years Before FanFinders, the most unusual or interesting job you’ve had… I spent one summer putting up marquees for film sets all across
5 benefits of hiring apprentices
Apprenticeships are big news at the moment. From talk of a new government ‘bounty’ to incentivise companies through to where exactly hiring young people fits into post-pandemic plans, the role of apprentices is in the
Being strategic during the pandemic – The American way
There are vital lessons to be learnt from the proactive approach of U.S. companies during the pandemic. In the baby market, the questions that have been asked of companies during this period are similar to
FanFinders Team Spotlight – Meet Neil
Name: Neil Stephenson Position: CMO and Co-Founder Years with the company: 7 years Before FanFinders, the most unusual or interesting job you’ve had… When I was 18, I worked in a casino as a croupier.
FanFinders Team Spotlight – Meet Alec
Name: Alec Dobbie Position: CEO and Co-Founder Years with the company: At least as long as the company has existed (7 years and counting) Before FanFinders, the most unusual or interesting job you’ve had… At
The E-Commerce Boom (Part 2) – How to take control of your data?
In part 1, we looked at how history tells us that companies who actively invest in both marketing and progressive strategies emerge from challenging periods in a much stronger position. But there is a world
The E-Commerce Boom (part 1) – How to sustain your growth?
The chances are the COVID-19 e-commerce spike has left your business in one of two positions: either working out how to maintain the current high levels or if you missed out, making sure you’re adequately
Adapting to remote working – 5 expert tips
If you can’t trust your employees to work from home, then you have the wrong employees. The COVID-10 lockdown has been a journey into the unknown for plenty of companies out there, big and small.
Insights emerge from FanFinders pandemic survey
At FanFinders, we’ve been looking for ways to support our industry during these challenging times. Then it hit us. Why don’t we see what our Your Baby Club network has to say? Over the past