FanFinders blog

Consumer and industry insights, marketing guides, business talk and a lot of tech. And while you’re here, get to know us.

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Acquisition

Boldly Marketing During a Recession

How history favours the ambitious when it comes to marketing your way through a recession.

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Team Spotlight

Team Spotlight – Meet Jenna

Name: Jenna Blake Title: Digital Operations Manager Years with the company: Over 5 months A bit about your career journey so far… My work history …

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your baby box launch
PR and news

FanFinders launches Your Baby Box programme, exclusive to Amazon

FanFinders are delighted to announce the launch of Your Baby Box, exclusive to Amazon.

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Business and Leadership

4 things to know when starting a startup

Forbes has dubbed 2021 the ‘year of the entrepreneur’, with hundreds of thousands of small businesses being launched in the wake of the pandemic. Our …

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Acquisition

The lowdown on lead generation

Tony Golden covers why those businesses that simply deliver leads and then leave their partners to pray to the conversion gods aren’t going to survive …

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Consumer Insights

UK families willing to pay extra for holidays to offset their carbon footprint

Travel survey reveals that 55% of families would be willing to pay more to make their trip sustainable and over a third would accept a …

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Consumer Insights

Majority of UK families think that electric cars are still too expensive

Over half (55%) of UK families believe that cost is the main reason more people don’t own electric or hybrid cars, while 85% think that …

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Business and Leadership

A Day in the Life… with CEO Alec Dobbie

If there is a normal route in life I have rarely taken it. Not entirely by design and with plenty of being in the right …

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Digital Marketing

HOW TO… get started with SEO

Nothing can stop the FanFinders Guide to Marketing now – it’s a runaway train by this point. In this latest article, we explore how brands in baby …

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fanfinders acquisition of the best for baby
PR and news

FanFinders acquires UK’s leading baby brand review site

SHOREDITCH, LONDON (2 June, 2021) – FanFinders, a leading performance marketing and consumer intelligence company in the parenting industry, today announced its acquisition of The Best …

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Team Spotlight

Team Spotlight – Meet Andy

Name: Andrew Hollingworth Title: International Business Development Manager Time with the company: 10 months Your first ever job was… Cleaning in a small restaurant in …

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Digital Marketing

HOW TO… produce great content for parents

The FanFinders Guide to Marketing is back. This time, we’re covering how brands can use content to engage, convert, and retain an audience of parents. …

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Digital Marketing

HOW TO… have impact on Instagram

To ‘reel’ or not to ‘reel’? In the latest from the FanFinders’ guide, we share advice on what brands in the baby and parenting sector …

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Acquisition

HOW TO… create value with new and expectant parents

In our last guide entry, we covered why building pre-purchase value with customers can create more efficient and valuable marketing programmes for brands in the …

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Business and Leadership

Creative Data Labs – business problems and bright futures

In his latest blog, FanFinders’ CEO and co-founder Alec Dobbie reflects on his experience as a judge at one of the Data and Marketing Association’s …

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Acquisition

HOW TO… build pre-purchase brand loyalty

The FanFinders Guide to Marketing is back. This time we’re covering how for brands in the baby sector, acquiring customers way before the purchase point …

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Team Spotlight

Team Spotlight – Meet Alvin

Name: Alvin Campbell Position: Business Development Years with the company: 2 years Your first ever job… Believe it or not, it was as a chef. …

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Acquisition

HOW TO… solve the inverse relationship between scale and cost

In the first part of The FanFinders Guide to Marketing, we cover how brands in baby and parenting can fight rising acquisition costs when they …

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Team Spotlight

Team Spotlight – Meet Catrin

Name: Catrin Hughes Position: Customer Acquisition Manager Years with the company: 6 months First things first, was working at a zoo as much fun at …

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Business and Leadership

Talking entrepreneurship… with Adam Gillett

In this latest edition of our series delving into the realities behind entrepreneurship, we caught up with a man who, after almost 25 years spent …

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Business and Leadership

How to know if you’re putting too much pressure on your team

Remote working during a pandemic means a host of new pressures. These include but aren’t limited to home-schooling kids, navigating a small space where you …

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Business and Leadership

5 ways to boost team morale

The latest blog from FanFinders’ CEO and co-founder Alec Dobbie.  January is often a new start for both people and companies, and with our current …

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Data

5 questions – the year ahead in US parenting

This week, we put five questions to Tony Golden, FanFinders’ Senior Vice President of Business Development, North America – who gave us his reflections on …

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Digital Marketing

Our email marketing journey and the lessons we’ve learnt along the way (part 3)

In part 2, we covered warming your IP and certification. In this final part, Raphael Marsh rounds things up with how to be prepared for …

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Business and Leadership

Starting from scratch when you have a family

We have a motto and I think it works across the board “be smart, nice and get shi*t done.” How does the average person with …

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Consumer Insights

Survey reveals UK parents turning to family motors

Demand driven by attitudes to travel during the pandemic and buying habits among new parents suggests a busy year ahead for the motoring market. Among …

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Business and Leadership

Talking entrepreneurship… with Neil Stephenson

Not all entrepreneurs are made equal and some don’t even enjoy speaking about themselves as such. As part of our series delving into the realities …

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Digital Marketing

Our email marketing journey and the lessons we’ve learnt along the way (part 2)

In part 1, we covered choosing a setup, strategy and testing out templates. Raphael Marsh is back to share more essentials to support those small …

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Business and Leadership

My work life balance, as a working father

I was recently asked how I would define ‘personal success’. My answer was: “I get to walk my kids to school in the morning.” With …

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Consumer Insights

Survey reveals Christmas/Black Friday spending habits

Almost 60% of UK and US parents will be spending ‘about the same or more’ this Christmas. Other key trends will see 84% doing at …

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Catching up with the CTO

Catching up with the CTO – AI and the R&D journey

Each month, FanFinders’ CTO Paul Gwynn will be sharing insights into how we’re using technology to transform experiences for our members and clients. If you …

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Digital Marketing

Our email marketing journey and the lessons we’ve learnt along the way (part 1)

Email marketing is perhaps not as shiny and new as some social channels and messenger apps out there, but the medium certainly isn’t dead. Quite …

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Team Spotlight

Team Spotlight – Meet Brian

Name: Brian Peacock Position: Software Development Team Lead Years with the company: 1 year and 3 months Before FanFinders, the most unusual or interesting job you’ve had… …

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Data

In conversation – a Golden opportunity

Following his arrival as FanFinders’ new Senior Vice President of Business Development (North America), we caught up with Tony Golden to discuss filling a vacuum …

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PR and news

FanFinders announces Tony Golden as new Senior Vice President of Business Development, North America

MIAMI – FanFinders, a leading performance marketing and consumer insight company in the parenting industry, has announced that Tony Golden will be Senior Vice President …

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Consumer Insights

Survey reveals UK mums buying more toys

We recently surveyed over 4,000 mums in the Your Baby Club network to find out more about the impact of the pandemic on attitudes towards …

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Business and Leadership

FanFinders – How it all started

Roughly 11 years ago, I became a dad, to a beautiful bouncing little boy called Jack. Parenthood was one of those life-changing moments for me, …

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Team Spotlight

Team Spotlight – Meet Laura

Name: Laura Driver Position: Social Media Manager Years with the company: Over 6 years Before FanFinders, the most unusual or interesting job you’ve had… When …

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Business and Leadership

Talking entrepreneurship… with Alec Dobbie

Often, stories about entrepreneurship focus on extreme examples of companies going from nothing to stratospheric overnight. The startup bubble makes it easy to envision the …

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Team Spotlight

Team Spotlight – Meet Jas

Name: Jasmine Gurney Position: Head of Content & Social Years with the company: Over 2 years Before FanFinders, the most unusual or interesting job you’ve …

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Business and Leadership

5 ways to improve productivity in the remote workplace

To office or not to office is the question. The discussion in recent weeks has been vocal from both sides. What do we gain from …

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Business and Leadership

Three challenges we faced when building our business (and what we did)

Entrepreneurship is exciting. The idea of riding that wave of success and seeing the business you’ve founded come to life. But it’s never a straightforward …

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staff spotlight photo
Team Spotlight

Team Spotlight – Meet Charlie

Name: Charlie Robson Position: Head of UK Partnerships Years with the company: Just over 5 years Before FanFinders, the most unusual or interesting job you’ve …

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Business and Leadership

Tats and Ties – Chatting ‘work dress codes’ with CEO Alec Dobbie

I don’t think wearing a tie has ever made me a better worker. How people dress at work and ‘formal dress codes’ has been a …

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Team Spotlight

Team Spotlight – Meet Raf

Name: Raphael Marsh Position: Creative Director and co-founder Years with the company: 7 years and counting What was the initial motivation behind creating FanFinders… After …

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staff spotlight photo
Team Spotlight

Team Spotlight – Meet Paul

Name: Paul Gwynn Position: CTO  Years with the company: Coming up for 3 years What attracted you to FanFinders… The role offered a lot of …

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Consumer Insights

Travel survey reveals UK families will holiday at home

Tourism – both international and domestic – is an ever-evolving picture. To get some real insight into exactly how the pandemic has shifted perspectives on …

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Business and Leadership

Talking business ingenuity and remote working… with Ben Margolis, CFO

Ben Margolis has been Chief Financial Officer at FanFinders for almost 5 years. With his consultancy supporting a small number of ambitious growth businesses with …

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Digital Marketing

Why your brand purpose and digital marketing strategy should be best friends

Is there still a disconnect between brands and their digital marketing strategies? When it comes to clearly defining brand, its purpose and which digital tactics …

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Team Spotlight

Team Spotlight – Meet Adam

Name: Adam Gillett Position: CCO and co-founder Years with the company: 7 years Before FanFinders, the most unusual or interesting job you’ve had… I spent …

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Business and Leadership

5 benefits of hiring apprentices

Apprenticeships are big news at the moment. From talk of a new government ‘bounty’ to incentivise companies through to where exactly hiring young people fits …

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Business and Leadership

Being strategic during the pandemic – The American way

There are vital lessons to be learnt from the proactive approach of U.S. companies during the pandemic. In the baby market, the questions that have …

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Team Spotlight

Team Spotlight – Meet Neil

Name: Neil Stephenson Position: CMO and co-founder Years with the company:  7 years Before FanFinders, the most unusual or interesting job you’ve had… When I …

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staff spotlight photo
Team Spotlight

Team Spotlight – Meet Alec

Name: Alec Dobbie Position: CEO and co-founder Years with the company: At least as long as the company has existed (7 years and counting) Before …

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Data

The E-Commerce Boom (Part 2) – How to take control of your data?

In part 1, we looked at how history tells us that companies who actively invest in both marketing and progressive strategies emerge from challenging periods …

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Data

The E-Commerce Boom (part 1) – How to sustain your growth?

The chances are the COVID-19 e-commerce spike has left your business in one of two positions: either working out how to maintain the current high …

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remote location
Business and Leadership

Adapting to remote working – 5 expert tips

If you can’t trust your employees to work from home, then you have the wrong employees. The COVID-10 lockdown has been a journey into the …

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