“My favourite book is a decently famous New York Times’ previous bestseller, and anyone who has travelled will have seen its bright orange cover at an airport, train station or other bookstores. It’s the fabulously titled Subtle Art of Not Giving a F*ck.

I have both Kindle and Audible copies of the book and I’ve listened to it and read it several times. The base of the book is you only have so many f*cks to give and you need to tend to them, not waste them and only apply them to the correct subjects. It’s a harsh reality of life that much as we want to, we can’t fix every problem, can’t right every wrong and should be careful about what we care about.

Wasting mental, physical or emotional energy on some things is a distraction.  For me, this means trying not to get annoyed at the guy who’s parked across two spaces, yes he’s selfish but you can’t do anything meaningful so move on and don’t stress. On the flip side, your friend who is going through a bad time, spend some time with and do give a f*ck about.

TLDR: Be cautious of where you place your f*cks, you have a finite amount, don’t spend them foolishly.”

“Chaos Monkeys isn’t too serious and is pretty funny, but also gets to the core of the craziness and pace of startups whilst also addressing the subject of people as monetisation. They talk specifically about the build of Facebook’s systems to track huge amounts of data to efficiently advertise, which is a fun read and also relevant knowledge for our industry.

TLDR: A memoir of the chaotic early days of startups like Facebook and a look behind the Silicon Valley veil.”

Charlie and the Chocolate Factory is a hidden gem because it teaches us too…

“1. Put real creativity into your marketing
So many companies just do the same thing with their marketing and expect results to magically appear. We need more ‘golden ticket’ campaigns and less ‘fitting in’. Don’t be afraid to go big to generate buzz. By creating his own mini lottery, there is no doubt Willy Wonka generated huge ROI and revenues as a result. The potential reward of ‘free chocolate for life’ is about as good as a lead magnet gets.

2. Make your products or services innovative
By launching Everlasting Gobstoppers and Golden Chocolate Eggs laid by real geese, Wonka isn’t just setting out to replicate what already exists, but instead differentiating his products from everyone else in that market place. There is a key message in not setting out as a company to make what already exists, but to make something much better. By doing so, you force the market itself to evolve to meet you.

3. It’s fine to make mistakes
Wonka’s factory is littered with products he has tried to make and that went wrong/or still need tweaks, but have never stopped him from exploring a new idea. Behind great marketing and any successful business, is quite often countless historic failures. Any marketer that is afraid of getting stuff wrong and testing something out, is never going to deliver great results for you. Building a culture that is OK with mistakes is a crucial lesson for any business to learn.”

TLDR: Willy Wonka might have been a marketing genius”