we introduce
brands to parents

About Us.

We connect brands with parents who want what they have to offer

We operate Your Baby Club, the fastest growing mums network in the UK.

Your Baby Club puts fantastic promotional offers from leading brands in front of millions of members – with 1st party consent and zero spam.

We provide GDPR-compliant and quality connections that are led by the value exchange between brand and consumer.

That’s why we’re the number one supplier of 1st party opt-in data in the UK baby market

Our members choose YOU

With over 2.5 million members, we make over 25,000 connections every day.

Our network covers over 80% of the UK baby market and we now have over 40 direct brand partners on our roster.

We supply 1st party data to the likes of Amazon, Nestle, Danone, Tommee Tippee, Fisher-Price and numerous others.

Our Services

Data Acquisition

Our members choose who they want to speak with and we connect you in real time.

Customer Acquisition

Match your target customer to our audience, set up a campaign and let us generate you new customers at a fixed cost per acquisition.


We survey over 10,000 families every month for our friends - tell us what you want to know and we'll ask our fans for you and report back with key findings & data.

Email Marketing

Whether it's a specific life-stage you want to speak with or a broader campaign to families, we have over 1.7 million families opted-in from 1st trimester through to nursery age.

Social Media

With a reach of 14 million+ across our social channels every month, our team can tailor campaigns, involve bloggers, create content, whatever you need.


Our new content platform has been custom built to bring advice, amusement and inspiration to new parents through a community of parent bloggers & experts.

Don't Take Our Word For It

“I just wanted to drop you a note to say it really has been fantastic working with you. You’ve been a complete breeze to work with and I hope the feeling is reciprocated. I really do hope you continue to have a successful relationship with Ella’s for years to come.”



Ella's Kitchen

Brand Manager

“We started working with Your Baby Club recently on some smaller scale ‘test and learn’ activities with a ‘let’s just see’ attitude… and have been really impressed with the results, definitely beating all of my expectations! The success rate has surpassed any other trial we have undertaken and by a massive margin too.”



Senior Brand Manager

“FanFinders treat users’ data in an ethical way, and are very accommodating when it comes to asking for the user for Asda-specific consent wording, meaning the data we work with is fully opted-in which helps us maintain a level of trust with the end user. As a team they are pleasant to work with and very helpful.”



Baby Club Manager

Send us a message!

We’d love to chat about how we can help your business.

Looking to hear about competitions, free samples and discounts from leading brands? You can sign up by heading to Your Baby Club.