February 9, 2024
2 mins
Achieving your financial goals can feel like a careful balancing act. You want to be conservative with spending, but also recognise that you have to take bold steps to initiate change.
And while email is widespread, adapting your approach can not only reimagine its leverage, but also reignite your funnel. The best part? It's surprisingly affordable and straightforward to implement.
Emails are about as direct as it gets in marketing. And it excels at reaching people you might not connect with otherwise. It’s the perfect blend of low-cost, high-impact that suits this kind of market perfectly and allows you to get extra value from email marketing.
2) Stand Out from the Crowd:
But you also need to leverage what makes your brand unique by presenting it in a fun way. Being genuine and injecting a burst of your brand’s personality goes a long way. Give them something different, something memorable.
And if you’re nervous to over-commit to something new, try A/B testing to find your sweet spot.
3) Fine-tune your Frequency:
Bombarding your audience with too many emails is a no-go. But you also don't want to disappear from their radar. Strike a balance that keeps them interested without feeling overwhelmed.
4) Give them the wheel:
And if your customers want to unsubscribe, let them. They’re never going to convert anyway. But how many potential customers might not have unsubscribed, if they had the option to just pause emails or reduce the frequency down to one a month? It’s something to consider when building out your preferences page.
5) Get them Back:
Got customers who've gone quiet? A reactivation campaign can help reignite them. These are people who were interested in what you offer at one point. With the right message, you can remind them why they liked you in the first place and get them excited again.
We're experts at scaling brands across multiple channels by connecting them to our engaged communities.
We don't do empty promises. Just quality connections.
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