This summer they’ve launched a fresh advertising campaign that blends age-old art and cutting-edge AI to create a feeling of possibility, something you can incorporate into your work too.

The campaign takes some of our favourite art masterpieces like the Mona Lisa, Michelangelo’s David, and Le Penseur. But instead of admiring them from a museum, we watch as these famous faces burst out of their canvases and into a European adventure.

The use of AI brings a clever concept to life. Now, the timeless but lifeless art can swish into the modern world, framed instead by a phone screen.

Look, businesses have always sought to craft better connections to sell their products. In the same way that VFX and Green Screens helped advertisers build more engaging content, AI-enhanced content is the next wave.

The key is to view AI not as a disruptor, but as an enabler. A tool that, when used creatively, can amplify our messages, engage our audiences in new ways, and keep our brands relevant in a rapidly evolving digital landscape.

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There is an undeniable urge to keep the homeostasis of the tech that you feel most comfortable with. It’s safe, secure and nobody will steal your job if you just pretend that’s the case, right?

But there were people saying the same thing at the advent of the internet, even ubiquitous tech like emails had their naysayers! You’re going to need to adapt, because the river of tech has never, ever flowed upwards.

Besides, if you think that a photo is entirely real, why do you smile and pose for Instagram? The reality is, a photo is still a ‘framed reality’, just like a painting and just like AI. It might be closer to the visual reality you see, but it’s still an interpretation by the photographer, using the medium of a camera.