The wider context of repeated bludgeoning by unruly inflation has meant that a large portion of Londoners surveyed have had to make switches in their shops. 66% cited the spiralling cost of living as a reason to look towards new brands, away from the ones they know and love.

Which is a huge opportunity for brands that are looking to either capture the swaying shoppers or to cement their brand as the staple for their customers. In fact, despite brand loyalties being questioned, customer spending has actually increased, which ties in with reports of record levels of Ad Spend in the UK last week.

And whilst promotional offers and content are a great plan, many brands want to use biddable media to get that message out. The issue here being that rising platform costs make it difficult to sustain.

Those platforms aren’t in the business of reducing your spend, because to do so would be to reduce their bottom line. So relying solely on new business or increased awareness coming in from those platforms is a losing battle- one that is chipping away at your margins.

At the end of the day, the results are clear. Customers want brands to genuinely support them through the crisis. They want price cuts and they want brands to engage them in a personalised way. It’s pretty much the only recipe for lasting success that’s available to brands around the globe at the moment.

There are definite strategies you can implement in-house to make sure you hit those key metrics, but if you’re looking to take the stress out of achieving that, its one of the things we have consistent success achieving for over 150+ brand partners.

Talk to us here and make sure your brand is set for long-term growth.