SHOREDITCH, LONDON (16 May, 2022) – FanFinders, the leading performance marketing and consumer intelligence company in the parenting industry, is providing members of its Your Baby Club community with essential baby products and samples from leading brands, delivered to their homes by Amazon.‍

Having last year announced the acquisition of The Best for Baby review site, which joined the UK and US iterations of Your Baby Club in the FanFinders’ network, the company has now officially launched Your Baby Box in the UK.

Designed to support members’ early parenting journeys and directly connect new parents with products, samples and resources from the company’s leading brand partners in the baby and parenting space, the launch edition of the box includes MAM, Danone, Nimble, Child’s Farm, WaterWipes and NUK.

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Our ambition is to use the Your Baby Club community and our technology to keep supporting new and expectant parents on their journey, while ensuring they can connect in exciting, rewarding and responsible ways with the brands they want to hear from.

To claim their free box, members have to create a Baby Wishlist on Amazon, purchase at least £20 worth of qualifying baby products and then redeem their unique promotional code received by signing up to Your Baby Club.

“Our ambition is to use the Your Baby Club community and our technology to keep supporting new and expectant parents on their journey, while ensuring they can connect in exciting, rewarding and responsible ways with the brands they want to hear from,” said Adam Gillett, CCO and co-founder of FanFinders.

“Amazon naturally represented the perfect choice for reliable delivery of the Your Baby Box programme and we estimate in excess of 3,000 boxes per month will be fulfilled, going to members specifically in the pregnancy to 3-months-postnatal life stage.”

A spokesperson for NUK added: “Your Baby Box is a great initiative to get products into the hands of new and pregnant mothers and the process has been incredibly easy. As expecting mothers receive the box in their homes, it feels like a very special delivery for them and having our brand included is a powerful means to generate awareness early in the pregnancy journey.“

In addition to getting their products and samples into the hands of parents, recipients of the box will be surveyed for feedback on its contents, providing brand partners with regular insights from a key audience.

The programme will also include tie-ins with Your Baby Club’s ‘Baby Essentials’ series, which includes product reviews and tailored emails.

Brands who want to get involved in the Your Baby Box programme or would just like to know more, can contact adam@fanfinders.com.