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Your brand, in the homes of new parents...

Due to incredible success,  we’ve expanded Your Baby Box, our at-home sampling experience that drives fresh product exposure.
woman holding a box of samples
Your Baby Box - Our at-home Sampling Box
Process

Introducing Your Baby Box

It's our latest innovation that pushes product discovery for brands that want to reach parents.

And 3 million members of our parenting community, Your Baby Club, can get loads of great samples, for just the cost of postage.

It's been so successful, that we're expanding the proposition and your brand can be part of that.

92%
are more likely to
buy after trying a
free sample
80%
are more likely to buy more of a product, if they can try it first
92%
want to discover new brands in baby boxes
About

Why sampling?

Sampling is a great tool to show parents why they’ll love your brand.

And early engagement is a huge opportunity to build brand loyalty that will translate throughout their whole parenting journey.

92%
are more likely to buy after
trying a free sample
92%
want to discover new
brands in baby boxes
80%
would increase how much
they bought, after
a free sample
3m
members to date
25k
new members
each month
78%
join whilst pregnant
40k
new members each month
3m
members to date
78%
join whilst pregnant
About

How we do it

We operate Your Baby Club, the largest baby club in the UK, with over 3 million members to date, with 40k joining each month.

For just the price of postage, those members get access to the Ultimate Baby Box Experience around.

They get lots of fantastic samples and brands like yours get to reach a hyper-targeted audience of your perfect customers.

Trusted by 150+ Brands
Process

Ways to Get Involved

Join the major global brands that already push product discovery through Your Baby Box.  

After an exciting year, we're scaling up to 12,000 boxes delivered in 2025, with new box memberships just launched.

Here are the ways that your brand can supercharge product discovery through the Ultimate Baby Box experience...

1

Product Insert

Get your product in the hands of mums whilst they're deciding what to buy for them and their baby

2

Flyer / Brochure Insert

Leverage the reach and trust of Your Baby Box and share offers and incentives with our audience

3

Box or Category Sponsorship

This can work for one or all life stage boxes, depending on what works for your product range

4

Survey Participation

Find out what real mums love about your product, and what they'd like to see changed to make it even better

5

Video Reviews

Unboxing content and reviews from real mums and influencers, shared via social media on site.

About

A new way to reach your audience

Tap into fresh exposure from our network of parents, from day one.

Register your interest below and receive our media deck with all the info you need to get started.
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