Insights
What’s influencing consumer habits? What do parents want from brands and retailers? Find the results from some our surveys below.
Cost of Living
We surveyed families across the UK & US to see how they were responding to the cost of living crisis with some interesting results.
If your brand wants to support your customers, there are some clear practical steps you can take…
Sustainable Travel
There’s an emerging market for sustainable travel. So we tapped into our network of millions of mums to see how they really feel…
There’s an emerging market for sustainable travel. So we tapped into our network of millions of moms to see how they really feel…
Quick Facts
EV / Hybrid Cars
Electric cars are a key part of the UK’s plan to reach net zero carbon emissions by 2050 and alleviate the climate crisis, with the government announcing last year that sales of new petrol and diesel cars would be banned by 2030.
However, our recent survey of over 3,000 parents in the Your Baby Club network has revealed that consumers still need convincing.
Quick Facts
Power of Reviews
How do ratings and reviews impact buyer behaviour in the baby market? Whose opinion do mums care about most? We polled over 3,500 to find out.
Quick Facts
Mums and Mental Health
Moms and Mental Health
Mental health can be one of the biggest concerns during a pregnancy. But new mums often notice the gaps in their care. Find out how they really want support…
Mental health can be one of the biggest concerns during a pregnancy. But new moms often notice the gaps in their care. Find out how they really want support…
Quick Facts
Child's Play
Find out exactly what parents are feeling about the nature of play in their child’s development.
Quick Facts
COVID-19
Our COVID-19 survey paints a picture of exactly how the pandemic has been shaping consumer habits and the evolving day-to-day lives of mums in the UK.
Quick Facts
Download our 'Cost of Living' reports
Download our free report to understand how your brand can adapt to the Cost of Living crisis.
We surveyed thousands of families across the UK & US to find out the best practical insights that brands like yours can use. You can subscribe to get short digestible insights like these, as they drop.
Want Something Specific?
Get specific data from your ideal audience. If there’s something you want to learn, we can get it from our engaged community. Get in touch below.