January 11, 2023
5 min read
Businesses haven’t always been built on trust. The old trope of a snake oil salesman fleeing town only to continue flogging his wares down the road was a reality in a world where you could jump in a wagon to find somewhere new.
But now, we have a globally connected world, where bad practices rise to the surface quicker than ever, making consumer trust one of the most pivotal elements of a successful business. In fact, 88% of consumers are more likely to buy from a trusted brand more often.
It’s led to huge social changes as well as radically shifted the consumer marketplace. Think of the amount of disruptive industries that have opened up in the last 15 years, with a large part of their success being the connectivity and visibility that social media gives, allowing them to grow.
The baby market is particularly sensitive to trust. Which makes sense, given it centres on the most important parts of most people’s lives. In fact, it’s been cited as one of the 3 core values for effectively marketing to parents and is a huge indicator of long-term success. But how can your business cultivate it?
Brand trust is one of the most important components for businesses, especially in a global landscape tied together with social media. In order to optimise for your success, you need to factor in strategies that prioritise personalised and personable experiences.
By doing so, you build a direct relationship with your customers, rather than just a superficial one, which means consumers will naturally steer towards you, and ensure no other brand can replace what you do best.
We're experts at scaling brands across multiple channels by connecting them to our engaged communities.
We don't do empty promises. Just quality connections.
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