January 4, 2024
5 min read
Creating lifetime value is a wonderful thing for any brand. You’ve done your job of taking a lead and nurturing them through to brand advocacy and now you can rest easy at night, knowing that you’ve done your job well.
But it’s not an easy thing to achieve. You don’t just drop fresh leads into your marketing funnels and expect them to blossom into lifetime customers. It’s a nuanced process with some clear winning strategies, but all very achievable with the right level of planning.
So we’ve been analysing some of the proven strategies that we’ve seen work, so you can know how best to nurture your fresh leads.
Life would be nothing without an overall goal, right? The same is true of your marketing objectives. You need to think about what you want to achieve from the off, to shape how you approach everything.
And while you’re assessing, developing, a scoring system to place your leads is a really effective way of monitoring how far along they are to your goals.
There are loads of ways in which you can maximise the value of your leads through nurturing campaigns.
You can build educational campaigns designed to showcase how your brand can help, but also to highlight service offerings that aren’t as visible. This is a great example of where a good segmentation works best, because you can really maximise the sales potential of each campaign, by highlighting what you do best to customers that might not already know…
We all know the power of promotions. But nurturing leads around these and slowly building them through the funnel will lead to far greater added value. We’ve seen some great examples of promotional campaigns recently, including one done by our brand partner Center Parcs, who actively took our lead generation and carefully nurtured them through for fantastic results.
We're experts at scaling brands across multiple channels by connecting them to our engaged communities.
We don't do empty promises. Just quality connections.
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