September 9, 2021
5 min read
Travel survey reveals that 55% of families would be willing to pay more to make their trip sustainable and over a third would accept a 10% increase on the price of their holiday to make it carbon neutral.
Our survey of over 3,000 members in the Your Baby Club network has revealed that taking environmentally-friendly holidays is of growing importance to families.
85% think that sustainable travel is an important issue, almost 3/4 (74%) said they want to travel more sustainably following the pandemic and 40% would like to stay in sustainable accommodation over the next year.
These attitudes are also influencing consumer decisions. Over 75% of families see an airline taking steps to be being ‘cleaner’ as important in choosing to fly with them.
Despite 37% of families willing to pay up to a 10% increase on the price of their holiday to make it carbon neutral and over 3/4 feeling either positive or neutral about a compulsory carbon tax in the future, it’s clear that cost could still be an obstacle.
85% of families consider price the most important factor in whether they would carbon offset their holiday and 54% are only willing to pay an increase of less than 5%.
80% also said they would choose a carbon offset holiday over a standard package if it was included somewhere in the price.
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