January 22, 2024
2 mins
FanFinders, which owns and operates communities in the UK and US powered by its tech platform (Verticalize.ai) and boasting over 7 million members, are delighted to announce the acquisition of Close (closeparent.com).
A leading British baby product manufacturer with a history of exceptional innovation, quality and eco-friendly design, Close (formerly Close Parent)’s collection includes reusable nappies, everyday baby essentials, bibs, baby mats and Caboo baby carriers.
“We are committed to delivering for both the members and brands in our markets, be it via our clever technology or in generating effective sampling opportunities,” said Alec Dobbie, FanFinders CEO.
“This acquisition represents a logical step on our path and in Close, we are proud to be the new custodians of a brand that already has such a fantastic legacy with parents.”
FanFinders owns and operates communities in the UK and US, powered by (Verticalize.ai) and delivering personalized experiences for over 7 million members.
By sharing relevant content and offers at the right times, we help our leading brand partners across baby/parenting and beauty connect to their ideal audiences through a value exchange, whilst remaining compliant with the world's strictest data privacy laws.
That's why our baby community, Your Baby Club, is a leading supplier of 1st- and zero-party data to over 150 businesses including the likes of Kimberly-Clark, RB, Amazon, Aeroflow, Similac, Target, Nestle, Danone, Amazon, L&G, Hipp Organic and Pampers.
We're experts at scaling brands across multiple channels by connecting them to our engaged communities.
We don't do empty promises. Just quality connections.
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