Tailored Experiences

75% of new and expectant parents in the UK, already engage with our community and our American network is rapidly growing too, with 35% of families choosing Your Baby Club. Each family in our network has their own unique path, and we want to celebrate that with the service we offer.

To respond to this and to champion Your Baby Club’s core values of fair data exchange, honest content and a tailored experience for every member, we will be delivering AI-enhanced personalisation for our members from early 2023.

This means that the advice articles, offers, tools and information members see during each visit, will all be shaped for them, and be relevant to their stage of pregnancy or parenting.

‍

Just the beginning

• Welcome Box (at sign-up)
  A perfect package of the essential must-haves and nice-to-haves for mum and baby.
• Your Maternity Bundle (2nd trimester)
  ‍A box designed for new mums. Perfect for some much needed self-care as they enter the second trimester.
• Your Birthing Essentials (3rd trimester)
  Hospital bag must-haves to ensure new mums have everything they need for those crucial first few hours.
• Your Newborn Gift (Post-birth)
  ‍A gift from us to the new parents! Offering the need-to-haves and nice-to-haves for the first weeks & months.
• Baby’s First Bites (3 to 6 months)
  A hand-picked selection of weaning must-haves as their child makes the big leap from milk to solids.