November 15, 2024
2 mins
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FanFinders are delighted to announce that due to the overwhelming success of Your Baby Box, we are launching Your Baby Box Membership - a new box subscription to meet all parenting life-stages.
Our new membership option allows parents to receive a series of Baby Boxes that match important milestones in each pregnancy journey, as they’re happening. They’re designed to provide support for expectant mothers as they navigate the most meaningful moments of their lives. Alongside the box Membership, Your Baby Club members can also purchase boxes as a one-off to test drive new products from the best brands.
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Our parenting community, Your Baby Club, is built around our members, providing personalised experiences to reflect each and every unique pregnancy journey. Part of that commitment means regularly surveying them, to keep our finger on the pulse of their needs and concerns.
When we spoke to our members, we noticed a pattern: many parents felt unsure and underprepared with some phases of their pregnancy. We wanted to step in and provide some vital support, through expanding our sampling range to cater for the gaps in their experience.
Those key areas formed the pillars of our latest, exciting product expansion:
This new subscription box service represents an exciting development in the Your Baby Club offering. Parents have already demonstrated a keen interest in the original Your Baby Box, with thousands of orders and hundreds of 5* Trustpilot reviews.
For parenting brands it’s an increased opportunity to generate targeted exposure with the people that matter most to you. By showcasing your product early, with parents still exploring your product category, you can create lasting loyalty that translates throughout the customer life-cycle. It’s a chance to step in front of your competition and connect with purpose to your ideal audiences.
Now, with the addition of themed life-stage boxes, brands can magnify that exposure across multiple stages of pregnancy and unlock this powerful mechanism that turns curiosity into lasting results.
And what’s more, this life-stage approach is perfect for baby brands. As the customer life-cycle is shorter than other industries, making the right connection at the right time is vital to any brand's success.
By pairing your brand with a box full of other complementary goodies, you can position yourself as the leading choice in that space, before parents have made a decision on which brand is right for their families. It’s a model that produces exceptional results and also maximises your customer lifetime value, in an industry where it’s so crucial.
We’re proud to be the largest baby box brand in the UK, with our latest innovation sure to resonate with the millions of members on Your Baby Club and the brands that want to reach them most. If you’d like to get involved with this new chapter, then connect with our team today.
We're experts at scaling brands across multiple channels by connecting them to our engaged communities.
We don't do empty promises. Just quality connections.
