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Digital Marketing

The Power of Proper Email Marketing

August 3, 2023

3 min read

Utilizing your customer data

You might be sitting on a goldmine of customer data. But how much thought have you given to how to nurture the most value from it? If you’re looking to maximise your lifetime value, proper email marketing might be the obvious avenue that yields exciting results.

That’s because email marketing is built on a brilliantly direct relationship, more so than any of your other marketing channels.  So actually leveraging your existing customer data here is an easy win to boost your results.

What is customer data?

And that customer data is the key here. It’s data that’s built up from existing customers, ones that you know are willing to buy your products and ones with more obvious potential than a new lead.

It’s crucial because with the right balance of event-based chains and intriguing content, you can guide these customers into huge brand advocates with great lifetime value. But you won’t be able to if you’re not using email correctly.

Nothing to lose - really!

  • Welcome Box (at sign-up)
    A perfect package of the essential must-haves and nice-to-haves for mum and baby.
  • Your Maternity Bundle (2nd trimester)
    A box designed for new mums. Perfect for some much needed self-care as they enter the second trimester.
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    Hospital bag must-haves to ensure new mums have everything they need for those crucial first few hours.
  • Your Newborn Gift (Post-birth)
    A gift from us to the new parents! Offering the need-to-haves and nice-to-haves for the first weeks & months.
  • Baby’s First Bites (3 to 6 months)
    A hand-picked selection of weaning must-haves as their child makes the big leap from milk to solids.

The existential risk of doing nothing

But ultimately the reason this is so important recently is that there are huge existential risks to not taking action on customer data. If you don’t, you’re still relying on the trickle through from lead generation. It does work, but you’re placing a huge amount of trust solely in Ad platforms that aren’t in the business of making that cheap. That kind of single-focus leaves you vulnerable to outside pressures.

Did you know that this year Digital Ad Spends across the UK have soared further than ever? It’s something we’ve seen time and time again, with Ad platforms hoiking prices up and sapping off your bottom line, because they know you need their leads.

woman pushing her baby in a stroller

Untying the knot... slowly!

You’re not going to undo that tide overnight, but boosting your email marketing is a surefire way to reduce that reliance and actually make use of the value you already have, sitting on a dusty hard drive somewhere.

If you’ve got customers, you’ve got customer data to explore. Why not take that chance now?

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