The latest batch of updates are already in place, meaning that parents signing into their accounts will see a fully personalised homepage with distinct results and visuals, all powered by our in-house AI.

These steps are part of an ongoing UX upgrade to better encapsulate our community’s values and celebrate our users’ parenting journeys via our technology. This exciting new tech allows us to deliver content at the perfect moment for each and every one of our parents.

As well as that, other features include suggested daily offers that allow parents to maximise the value they’re gaining from using Your Baby Club, but also provides opportunities for brands like yours to showcase your products to the most relevant demographic or segment possible.

These latest changes reflect our ambition to create a truly personalised user experience for our members. The offers, tools and information that they will see during each visit will be designed for them and celebrate their individual parenting journey.