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FanFinders acquires award-winning baby product brand

January 22, 2024

2 mins

FanFinders acquires award-winning baby product brand

FanFinders, which owns and operates communities in the UK and US powered by its tech platform (Verticalize.ai) and boasting over 7 million members, are delighted to announce the acquisition of Close (closeparent.com).

A leading British baby product manufacturer with a history of exceptional innovation, quality and eco-friendly design, Close (formerly Close Parent)’s collection includes reusable nappies, everyday baby essentials, bibs, baby mats and Caboo baby carriers.

Fantastic legacy

“We are committed to delivering for both the members and brands in our markets, be it via our clever technology or in generating effective sampling opportunities,” said Alec Dobbie, FanFinders CEO.  

“This acquisition represents a logical step on our path and in Close, we are proud to be the new custodians of a brand that already has such a fantastic legacy with parents.”

Exciting growth

  • Welcome Box (at sign-up)
    A perfect package of the essential must-haves and nice-to-haves for mum and baby.
  • Your Maternity Bundle (2nd trimester)
    A box designed for new mums. Perfect for some much needed self-care as they enter the second trimester.
  • Your Birthing Essentials (3rd trimester)
    Hospital bag must-haves to ensure new mums have everything they need for those crucial first few hours.
  • Your Newborn Gift (Post-birth)
    A gift from us to the new parents! Offering the need-to-haves and nice-to-haves for the first weeks & months.
  • Baby’s First Bites (3 to 6 months)
    A hand-picked selection of weaning must-haves as their child makes the big leap from milk to solids.

woman pushing her baby in a stroller

About FanFinders

FanFinders owns and operates communities in the UK and US, powered by (Verticalize.ai) and delivering personalized experiences for over 7 million members.

By sharing relevant content and offers at the right times, we help our leading brand partners across baby/parenting and beauty connect to their ideal audiences through a value exchange, whilst remaining compliant with the world's strictest data privacy laws.

That's why our baby community, Your Baby Club, is a leading supplier of 1st- and zero-party data to over 150 businesses including the likes of Kimberly-Clark, RB, Amazon, Aeroflow, Similac, Target, Nestle, Danone, Amazon, L&G, Hipp Organic and Pampers.

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