We noticed you are
in Canada
Digital Marketing

Boldly Marketing During a Recession

October 3, 2022

3 min read

At the height of the pandemic, UK marketing budgets sustained their biggest cuts in more than 20 years. Now, with soaring inflation and many businesses reporting slow consumer demand as wages fail to keep pace, we are once again facing recession and uncertainty.

And is it any wonder that marketing spend is an easy target? Digital costs are rising.

FanFinders’ LinkedIn poll last year found that Facebook advertising costs have increased substantially for 87% of marketers since the start of the pandemic.


When you add the context of complicated privacy wars (which many point towards as the reason for digital media becoming more expensive), more people bidding against your cost-per-click (CPC) campaigns on over-saturated platforms and IOS changes meaning Facebook has access to less data, the result is rising, unsustainable acquisition costs.

For companies and their financial decision makers, this picture can make it tempting to pull the plug on your marketing. Instead, it’s time to assess your existing goals and make smart marketing decisions, seizing a huge opportunity for growth…

Read the full blog

You can read the full blog from FanFinders’ CCO and co-founder Adam Gillett in Nursery Today.


Download our 'Cost of Living' reports

Get your free report now. We’ll also send you short digests of the best info we discover. All we need are a few details first…
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Blog

News & more

Contact

Don't just take our word for it

We're experts at scaling brands across multiple channels by connecting them to our engaged communities.

We don't do empty promises. Just quality connections.