We connect brands
to parents that
will love them.
We run Your Baby Club where we put fantastic promotions and content from leading brands in front of millions of members.
And because we do it with 1st party consent and zero spam, over 75% of expectant UK parents trust us to connect them to brands they love.
It’s why we’re the number one supplier of our kind in the UK baby market
But if you need a little more convincing...
Services
Acquisition & Data
Match your target customer to our audience, set up a campaign and let us generate you new customers at a fixed cost per acquisition.
Incredible Insights
Want to know more about the perspectives of our audience on a topical issue? What they think about your product? We survey over 10,000 families every month for our friends.
Email & Content Marketing
We can help you target our members at a specific life-stage, via email, on-site content and social.
Bespoke Analytics
Unite is FanFinders’ data visualisation and analytics software, so that our partners can monitor their campaign metrics and insights in real time.
Get in Touch
We offer bespoke solutions to each of our clients. We understand that your goals will be unique and we have the tools to deliver them.
Book yourself a free, no-obligation demo to see how.
Services
Acquisition & Data
Match your target customer to our audience, set up a campaign and let us generate you new customers at a fixed cost per acquisition.
Incredible Insights
Want to know more about the perspectives of our audience on a topical issue? What they think about your product? We survey over 10,000 families every month for our friends.
Email & Content Marketing
Whether it’s a specific life-stage you want to speak with or a broader campaign to families, our email and social marketing has it covered.
Bespoke Analytics
Unite is FanFinders’ data visualisation and analytics software, so that our partners can monitor their campaign metrics and insights in real time.
Get in Touch
We offer bespoke solutions to each of our clients. We understand that your goals will be unique and we have the tools to deliver them.
Book yourself a free, no-obligation demo to see how.
Why Us
Having been on the receiving end of incessant phone calls, emails and junk mail after having children, our founders set out to evolve marketing to parents.
What we've accomplished
- Gained over 3 million members
- Connect over 80% of the UK baby market
- Launched Your Baby Club US
We’ve changed the dynamic of marketing to parents from spam-heavy and unethical to a model built on exchange of value.
Privacy First
Fully CCPA & GDPR compliant, we put privacy first and have never failed to meet compliance criteria with over 40 long-term brand partners.
Trusted by Mums
Parents used to have their personal information mined in doctors’ surgeries and hospitals and sold to anybody who wanted to buy it for marketing, profiling and general spam.
We’ve changed that. Which is why parents choose us to connect them with brands they’ll love.
Testimonials
Ready for growth?
Let’s chat about how we can help.
We just need a few details first…
Ready to see your business grow?
Let’s chat about how we can help.
We just need a few details first…
Or have a look at our FAQs, if you’re still unsure…
FAQs
If you have some questions, this is a good place to start.
Once you’re ready, we offer a free, no-obligation demo of our service, so you can get a feel for how we can boost your results.
If you have some questions, this is a good place to start.
Once you’re ready, we offer a free, no-obligation demo of our service, so you can get a feel for how we can boost your results.
FanFinders is a performance marketing and consumer intelligence company with our own self-coded tech platform. We operate Your Baby Club in the UK and US on this platform and build clubs for partners too. Your Baby Club is where we connect brands with parents who want what they have to offer, by putting fantastic promotional offers and content in front of millions of members.
In the UK, we have over 3 million members and make over 25,000 connections every day. In the US, we have over 2 million members and that’s growing by over 100,000 each month.
c.70-80% of our members join during pregnancy, during the first or second trimester, but many stay with us as their baby grows.
Yes, using our technology we show your campaigns to the right people at the right time.
Our services – all compliant with the latest data privacy regulations such as GDPR and CCPA – include:
- growing our partners’ databases with new 1st party opt-in sign-ups
- driving traffic
- targeted emails and life-stage campaigns
- content sponsorship
- brand pages
- video & written product reviews
- consumer insight & surveys
Plus, if we don’t do it yet we might be able to build it. Set us the challenge!
While we do have a very small portion of dads in the Your Baby Club network, the majority of our members are mums.
If it’s of interest to parents, we’d love to hear from you. Many of our existing partners come from different lifestyle sectors and vertical markets, as parents are interested in more than just their children.
Every brand has different requirements and no campaign specs are the same, so we can work in different ways including pay on results (yes, really!), flat fees or combination packages.
Sadly not – but we’re all about working flexibly with our partners to find the best fit for your budget.
We leave generic set costs and ‘no promises’ to others. Instead, we want to get to know you, map out how to achieve your goals together and ensure you’re tracking progress the whole way in line with your own cost targets.
Unite is FanFinders’ data visualisation and analytics software, so that our partners can monitor their campaign metrics and insights. What’s better than being able to see the results you’re getting in real time?
No, we work with everyone from new startups that are scaling up right through to multi-national companies.
FanFinders is a performance marketing and consumer intelligence company with our own self-coded tech platform. We operate Your Baby Club in the UK and US on this platform and build clubs for partners too. Your Baby Club is where we connect brands with parents who want what they have to offer, by putting fantastic promotional offers and content in front of millions of members.
In the UK, we have over 3 million members and make over 25,000 connections every day. In the US, we have over 2 million members and that’s growing by over 100,000 each month.
c.70-80% of our members join during pregnancy, during the first or second trimester, but many stay with us as their baby grows.
Yes, using our technology we show your campaigns to the right people at the right time.
Our services – all compliant with the latest data privacy regulations such as GDPR and CCPA – include:
- growing our partners’ databases with new 1st party opt-in sign-ups
- driving traffic
- targeted emails and life-stage campaigns
- content sponsorship
- brand pages
- video & written product reviews
- consumer insight & surveys
Plus, if we don’t do it yet we might be able to build it. Set us the challenge!
While we do have a very small portion of dads in the Your Baby Club network, the majority of our members are mums.
If it’s of interest to parents, we’d love to hear from you. Many of our existing partners come from different lifestyle sectors and vertical markets, as parents are interested in more than just their children.
Every brand has different requirements and no campaign specs are the same, so we can work in different ways including pay on results (yes, really!), flat fees or combination packages.
Every brand has different requirements and no campaign specs are the same, so we can work in different ways including pay on results (yes, really!), flat fees or combination packages.
Every brand has different requirements and no campaign specs are the same, so we can work in different ways including pay on results (yes, really!), flat fees or combination packages.
Every brand has different requirements and no campaign specs are the same, so we can work in different ways including pay on results (yes, really!), flat fees or combination packages.
Every brand has different requirements and no campaign specs are the same, so we can work in different ways including pay on results (yes, really!), flat fees or combination packages.