Our story

Every great adventure involves a journey. This is ours.

The inspiration

In early 2012, having been on the receiving end of incessant phone calls, emails and junk mail after having children, our founders set out to evolve marketing to parents.

The objective

We launched Your Baby Club UK in 2013 with one simple objective: permission based marketing to parents through 1st party consent and consumer choice with zero spam.

The journey

Since launch, we’ve gained over 3 million members and have over 80% of the UK baby market as members. We’ve also launched Your Baby Club US (33%+ of the market within 12 months) and are preparing to launch in the EU.

The solution

For over 50 years, parents had their personal information mined in doctors' surgeries and hospitals and it was sold to anybody who wanted to buy it for marketing, profiling and general spam.

Now, we can connect brands with parents who want what they have to offer.

The inspiration

In 2013, having been on the receiving end of incessant phone calls, emails and junk mail after having children, our founders set out to evolve marketing to parents by launching Your Baby Club UK.

The objective

In 2016, we launched Your Baby Club in the U.S. with one simple objective: permission-based marketing to parents through 1st party consent and consumer choice with zero spam.

The journey

Since then, we’ve gained over 2 million members in the U.S., 3 million in the UK and are preparing to launch in the EU. We work with Nestle, RB, Amazon, Similac, Aeroflow and other core brands in the US market, while in the UK, we count over 80% of new moms as members.

The solution

For over 50 years, parents had their personal information sold to anybody who wanted to buy it for marketing, profiling and general spam - lowering the bar for marketers wanting quality connections.

Now, we can connect brands with parents who want what they have to offer.

Let our members choose you

Fully CCPA & GDPR compliant, we put privacy first and have never failed to meet compliance criteria with over 40 direct brand partners now on our roster.

We can support with content, campaigns and offer bespoke analytics for partners.

Start making connections today.