How can we help you?

Below is all you need to know about how we can support your marketing and data campaigns, including our FAQ section. Short on time? Check out our video clips instead.

How can we help you?

Below is all you need to know about how we can support your marketing and data campaigns, including our FAQ section. In a rush? Check out our video clips instead.

Acquire data and new customers

Match your target customer to our audience, set up a campaign and let us generate you new customers at a fixed cost per acquisition.

Get crucial insights

Want to know more about the perspectives of our audience on a topical issue? What they think about your product? We survey over 10,000 families every month for our friends.

Market your brand and content

Whether it’s a specific life-stage you want to speak with or a broader campaign to families, our email and social marketing has it covered.

Our new platform has been custom built to advise and inspire new and expectant parents with a community of bloggers & experts.

The Essentials

Get all the information you need about us in one minute – literally.

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The Essentials

Get all the information you need about us in one minute – literally.

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Play Video

Sign up for insights now

Share your details below and you can download our 21 Insights report – which looks at how UK parents’ shopping habits and behaviours have changed a year into the pandemic – for free. 

Plus, we’ll add you straight to our B2B mailing list, so you receive all future insights first.

By submitting your details, you confirm that we can contact you with relevant marketing and you agree with our privacy policy.

Frequently Asked Questions

FanFinders is a performance marketing and consumer intelligence company with our own self-coded tech platform. We operate Your Baby Club in the UK and US on this platform and build clubs for partners too. Your Baby Club is where we connect brands with parents who want what they have to offer, by putting fantastic promotional offers and content in front of millions of members.

In the UK, we have over 3 million members and make over 25,000 connections every day. In the US, we have over 2 million members and that’s growing by over 100,000 each month.

c.70-80% of our members join during pregnancy, during the first or second trimester, but many stay with us as their baby grows.

Yes, using our technology we show your campaigns to the right people at the right time.

While we do have a very small portion of dads in the Your Baby Club network, the majority of our members are mums.

Our services – all compliant with the latest data privacy regulations such as GDPR and CCPA – include:

  • growing our partners’ databases with new 1st party opt-in sign-ups
  • driving traffic
  • targeted emails and life-stage campaigns
  • content sponsorship
  • brand pages
  • video & written product reviews
  • consumer insight & surveys

Plus, if we don’t do it yet we might be able to build it. Set us the challenge!

Every brand has different requirements and no campaign specs are the same, so we can work in different ways including pay on results (yes, really!), flat fees or combination packages. 

Sadly not – but we’re all about working flexibly with our partners to find the best fit for your budget.

We leave generic set costs and ‘no promises’ to others. Instead, we want to get to know you, map out how to achieve your goals together and ensure you’re tracking progress the whole way in line with your own cost targets.

Unite is FanFinders’ data visualisation and analytics software, so that our partners can monitor their campaign metrics and insights. What’s better than being able to see the results you’re getting in real time?

No, we work with everyone from new startups right up to multi-national companies.

If it’s of interest to parents, we’d love to hear from you. Many of our existing partners come from different lifestyle sectors and vertical markets, as parents are interested in more than just their children.