As an SME, you are at the centre of a vision. You’re there because you have something to share with new parents. Something that can help them navigate those stuttering sleep schedules or weaning challenges, something that you know is truly worth hearing about.
Meeting your customers in their product lifecycle
But sometimes being at the centre of it all can feel like the eye of a storm. And with a recession looming on the horizon, you might be anticipating a few choppy months ahead.
The natural inclination may be to cut back on consumer marketing in order to steady the ship. Which makes sense for most markets, but you already know things are a bit different in our sector.
With new babies being born every day, the obstacles you face can’t be solved by just tightening up spending. You still need to meet new parents in their product lifecycle, because without it, you could be steering yourself into danger.