marketing-analytics-graph

Boldly Marketing During a Recession

At the height of the pandemic, UK marketing budgets sustained their biggest cuts in more than 20 years. Now, with soaring inflation and many businesses reporting slow consumer demand as wages fail to keep pace, we are once again facing recession and uncertainty.

And is it any wonder that marketing spend is an easy target? Digital costs are rising.

FanFinders’ LinkedIn poll last year found that Facebook advertising costs have increased substantially for 87% of marketers since the start of the pandemic.

When you add the context of complicated privacy wars (which many point towards as the reason for digital media becoming more expensive), more people bidding against your cost-per-click (CPC) campaigns on over-saturated platforms and IOS changes meaning Facebook has access to less data, the result is rising, unsustainable acquisition costs.

For companies and their financial decision makers, this picture can make it tempting to pull the plug on your marketing. Instead, it’s time to assess your existing goals and make smart marketing decisions, seizing a huge opportunity for growth…

Read the full blog


You can read the full blog from FanFinders’ CCO and co-founder Adam Gillett in Nursery Today.

Content You Might Like...

Main Character Energy

What does it say about modern consumers?  If you haven’t already seen it, main characters are popping up all around the globe. And what we …

Read More

Who Trusts you?

The nature of trust in business is more crucial than ever, and here’s a few strategies for how you can grow yours

Read More

Team Spotlight – Meet Alice

Alice has just joined the marketing team as a Content Marketing Exec. Find out how she got here and some of her hidden talents

Read More