MIAMI – FanFinders, a leading performance marketing and consumer insight company in the parenting industry, has announced that Tony Golden will be Senior Vice President of Business Development of its North American operations, effective immediately.
The company, which operates the fastest growing network of new and expectant moms in the US, said this new addition was key following “recent rapid US growth”.
“It was clear within the first few conversations that we shared a similar vision and ideas about the direction we wanted to take,” said Adam Gillett, FanFinders’ Chief Commercial Officer & Co-Founder. “With our technology and Tony’s market knowledge, as well as his drive to make a difference, we’re looking forward to seeing further growth and expansion in our North American team into 2021 and beyond.”
With an impressive track record, Mr. Golden brings over 18 years’ experience of launching, growing and managing consumer publications and online communities, as well as developing new business extensions and improving revenue and profitability by leveraging strong media brands. This includes over a decade driving the growth of EverydayFamily as Chief Business Development Officer and as a consultant.
“It’s clear that from a lead-gen standpoint, there is currently a big vacuum in the parenting space and somebody is going to fill it,” Mr. Golden said.
“Having seen the platform and the exciting technology FanFinders has, we have the potential to optimise and create efficiencies in this sector that no-one else can. I’m looking forward to not only expanding the opportunities for brands to acquire data, but the impact we can have on their wider marketing efforts.”
FanFinders was founded in 2013 and entered the US market 2 years ago. It connects brands with parents who want what they have to offer through its consumer platform, Your Baby Club, whilst remaining compliant with strict data privacy standards like CCPA and GDPR.
Hosting a wide range of baby content, offers and exclusive discounts from leading brands, Your Baby Club has nearly 2 million members and covered over 33% of the US baby market within 12 months.
FOR MORE INFORMATION, CONTACT:
Sam Skelding, Communications and PR Manager