December 21, 2023
3 mins
In the shadow of a looming recession, businesses across the world are feeling the pinch. The global economy is creaking with this unsteadiness and each passing day that rattling is getting more and more pronounced.
Recent data paints a grim picture, showing the UK economy that's shrinking more than anticipated, maybe even into a recession. And while the US economy is showing a bit more resilience there is still not an assuredness to its recovery.
And at the heart of it all are businesses like yours, looking for ways to cement your foundations into the next year. It’s a crucial move, that relies upon shrewd decision making, and certainly not wasted spending.
Sometimes the clearest solutions are mired in the mud of ‘how we’ve always done it’. But if you’re concerned about how to get bankable results, there might be an elephant in your Ad Spend that you might just want to address.
Most of you will be in a love-hate relationship with biddable media. You rely on it to stimulate growth but prices are outside your control and spike unpredictably.
Over the past decade, those biddable media costs have skyrocketed. According to Statista, social media advertising spending in the U.S. alone has breached the $94.4 billion mark in 2023. This figure represents a staggering one-third of total advertising spending. By 2026, this number is projected to surge to an eye-watering $122.2 billion.
That rise affects all of us. That’s just a rise of just under 30%. How would your teams be able to respond to that kind of price hike? Your business model is reliant on access to the billions of people navigating the digital landscape, but you need it at an affordable and predictable cost, right?
Paid social is set to account for 25.5% of all digital ad spending next year. There's no denying their effectiveness, but they come with that caveat. But could you imagine if you called up some of the tech giants like Meta or TikTok and politely requested a fixed-cost agreement on your terms? Sounds ridiculous right?
But that’s exactly what we do best (and have been for years!) Our approach is slightly different. We only do pay-on-results marketing, with no sneaky charges or fudged performance. It’s built on a foundation of trust and long-term partnership. That’s why our brand partners (some of the biggest in the world) come to us and stay with us.
And we take that bankable approach across everything we do. Our communities are built on engaging your ideal audiences around niches they love and then connecting them to brands just like yours across multiple channels. And with our most recent roadmap, we’re doing more exciting things than ever before.
Look, you’re not going to overhaul your entire strategy overnight. But smart spending is so crucial. But one thing’s for certain- staying put and doing nothing is an even bigger risk than trying something new, to paraphrase Meta founder Mark Zuckerberg.
History shows that brands that continue to spend through tough economic times are the ones that return stronger. But you can’t afford to do that if the prices spike over and over again. So instead of letting that screw turn and tighten, we can offer a more bankable, steady path to that growth.
Talk to our teams today and discover why those global brands trust us to scale. And how our guarantees to you will make your 2024 that bit easier.
We're experts at scaling brands across multiple channels by connecting them to our engaged communities.
We don't do empty promises. Just quality connections.
