Technology

In part 2, we covered warming your IP and certification. In this final part, Raphael Marsh rounds things up with how to be prepared for when things go wrong and why ‘intelligent’ emailing is the way forward. 7. Complaints All emails streams receive complaints, sometimes it’s unavoidable and certain providers have very sensitive reputation systems. …

Our email marketing journey and the lessons we’ve learnt along the way (part 3) Read More »

In part 1, we covered choosing a setup, strategy and testing out templates. Raphael Marsh is back to share more essentials to support those small businesses who want to get serious about their email. 4. Warming up your IP Regardless of how sexy your email template is or how long you deliberated over the messaging, …

Our email marketing journey and the lessons we’ve learnt along the way (part 2) Read More »

Email marketing is perhaps not as shiny and new as some social channels and messenger apps out there, but the medium certainly isn’t dead. Quite the contrary, studies show that email consistently out-performs other digital channels, including Social and Paid Search. If done correctly, email marketing can be an ideal tool to build on existing …

Our email marketing journey and the lessons we’ve learnt along the way (part 1) Read More »