Strategy

Three challenges we faced when building our business (and what we did)

Entrepreneurship is exciting. The idea of riding that wave of success and seeing the business you’ve founded come to life. But it’s never a straightforward journey. Any amount of promise and potential can fall by the wayside, if you’re only focused on the benefits of your project. What obstacles? FanFinders is now the number one …

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Talking business ingenuity during COVID-19 and remote working… with Ben Margolis, CFO

Ben Margolis has been Chief Financial Officer at FanFinders for almost 3 years. With his consultancy supporting a small number of ambitious growth businesses with their financial and development strategies, we caught up to get his perspective on the past few months and what lies ahead. What have you been working on during the pandemic? …

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Why your brand purpose and digital marketing strategy should be best friends

Is there still a disconnect between brands and their digital marketing strategies? When it comes to clearly defining brand, its purpose and which digital tactics are being used to meet objectives, the answer for many companies is still a resounding ‘yes’. There are a few important factors creating this divide, some of which have only …

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Being strategic during the pandemic – The American way

There are vital lessons to be learnt from the proactive approach of U.S. companies during the pandemic. In the baby market, the questions that have been asked of companies during this period are similar to those being faced by other industries: How can we provide a version of our services/products through online channels? E-commerce is …

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The E-Commerce Boom (Part 2) – How to take control of your data?

In part 1, we looked at how history tells us that companies who actively invest in both marketing and progressive strategies emerge from challenging periods in a much stronger position. But there is a world of difference between being aggressive and smart. Sure, a quick look around tells us that brands need to bolster their …

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The E-Commerce Boom (part 1) – How to sustain your growth?

The chances are the COVID-19 e-commerce spike has left your business in one of two positions: either working out how to maintain the current high levels or if you missed out, making sure you’re adequately prepared for any second or even third wave. But what is the current e-commerce situation? How do you handle the …

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