marketing

Why your brand purpose and digital marketing strategy should be best friends

Is there still a disconnect between brands and their digital marketing strategies? When it comes to clearly defining brand, its purpose and which digital tactics are being used to meet objectives, the answer for many companies is still a resounding ‘yes’. There are a few important factors creating this divide, some of which have only …

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Being strategic during the pandemic – The American way

There are vital lessons to be learnt from the proactive approach of U.S. companies during the pandemic. In the baby market, the questions that have been asked of companies during this period are similar to those being faced by other industries: How can we provide a version of our services/products through online channels? E-commerce is …

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FanFinders Team Spotlight – Meet Neil

Name: Neil Stephenson Position: CMO and Co-Founder Years with the company:  7 years Before FanFinders, the most unusual or interesting job you’ve had… When I was 18, I worked in a casino as a croupier. It was in Dundee, so marginally less glamorous than it sounds. Does company ‘culture’ matter… To be honest, I think …

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The E-Commerce Boom (Part 2) – How to take control of your data?

In part 1, we looked at how history tells us that companies who actively invest in both marketing and progressive strategies emerge from challenging periods in a much stronger position. But there is a world of difference between being aggressive and smart. Sure, a quick look around tells us that brands need to bolster their …

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The E-Commerce Boom (part 1) – How to sustain your growth?

The chances are the COVID-19 e-commerce spike has left your business in one of two positions: either working out how to maintain the current high levels or if you missed out, making sure you’re adequately prepared for any second or even third wave. But what is the current e-commerce situation? How do you handle the …

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