FanFinders

Survey reveals UK parents turning to family motors

Demand driven by attitudes to travel during the pandemic and buying habits among new parents suggests a busy year ahead for the motoring market. Among the insights revealed by our survey of over 5000 Your Baby Club members is that since the arrival of their little one, 53% of parents have changed their vehicle to …

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Talking entrepreneurship… with Neil Stephenson

Not all entrepreneurs are made equal and some don’t even enjoy speaking about themselves as such. As part of our series delving into the realities behind entrepreneurship (we’re cutting out all the fluff), we caught up with FanFinders’ co-founder and acquisition marketing maverick Neil Stephenson. A crucial part of the journey that has seen the …

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FanFinders launches Your Baby Club Affiliate Program

FanFinders has today announced the launch of a new Affiliate Program where partners can begin leveraging their networks to drive audiences to its membership sites in the UK and US. To run this program, FanFinders has partnered with CAKE, which offers market-leading affiliate software. “Your Baby Club hosts both exclusive offers and content that parents in …

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Survey reveals Christmas/Black Friday spending habits

Almost 60% of UK and US parents will be spending ‘about the same or more’ this Christmas. Other key trends will see 84% doing at least some of their Christmas shopping in the Black Friday sales and a 121% increase in UK parents shopping ‘completely online’ from last year. According to our recent survey of …

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In conversation – a Golden opportunity

Following his arrival as FanFinders’ new Senior Vice President of Business Development (North America), we caught up with Tony Golden to discuss filling a vacuum in the US parenting space, lessons from nearly two decades in the market and staying ahead of the curve. What attracted you to the FanFinders’ project? It’s a nuanced answer. …

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What are parents in the UK and US up to? We know and we like to share. Click below to get our pandemic report for free.