Who Trusts you?
The nature of trust in business is more crucial than ever, and here’s a few strategies for how you can grow yours
The FanFinders Guide
We’ve got brands in the baby and parenting sector covered with our marketing guide. Find out all you need to know from data and email, to content.
HOW TO… get started with SEO
Nothing can stop the FanFinders Guide to Marketing now – it’s a runaway train by this point. In this latest article, we explore how brands in baby and parenting can start getting the most out of SEO (hint: it’s about getting the fundamentals right). Your first question is: how important is SEO, really? If we delve into …
HOW TO… produce great content for parents
The FanFinders Guide to Marketing is back. This time, we’re covering how brands can use content to engage, convert, and retain an audience of parents. Let’s talk about the biggest mistake brands make when marketing to parents and families: using a one-size-fits-all approach. The parents ‘group’ is just as diverse as the general population, so …
HOW TO… have impact on Instagram
To ‘reel’ or not to ‘reel’? In the latest from the FanFinders’ guide, we share advice on what brands in the baby and parenting sector should be doing to develop their Instagram channel and grow their reach. Our recent survey of members in the Your Baby Club network found that over 70% of parents in …
HOW TO… create value with new and expectant parents
In our last guide entry, we covered why building pre-purchase value with customers can create more efficient and valuable marketing programmes for brands in the baby sector. But, how do you set about doing it? The reality is in marketing terms, loyalty is massively challenging now. If a website takes longer than three seconds to …
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HOW TO… build pre-purchase brand loyalty
The FanFinders Guide to Marketing is back. This time we’re covering how for brands in the baby sector, acquiring customers way before the purchase point and at the right life stage means better cost-efficiency and longer-term value. The ‘pre-customer acquisition’ space isn’t new, but it has gathered more momentum during the pandemic. That’s because more …
HOW TO… solve the inverse relationship between scale and cost
In the first part of The FanFinders Guide to Marketing, we cover how brands in baby and parenting can fight rising acquisition costs when they scale. When it comes to plans for scaling, the default go-to for many, in our industry and beyond, remains the likes of Google and Facebook. This is commonly understood – …
HOW TO… solve the inverse relationship between scale and cost Read More »
