Digital Marketing

A selection of our latest articles on marketing to new and expectant parents, including data, email and acquisition campaigns.

Our email marketing journey and the lessons we’ve learnt along the way (part 1)

Email marketing is perhaps not as shiny and new as some social channels and messenger apps out there, but the medium certainly isn’t dead. Quite the contrary, studies show that email consistently out-performs other digital channels, including Social and Paid Search. If done correctly, email marketing can be an ideal tool to build on existing …

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Why your brand purpose and digital marketing strategy should be best friends

Is there still a disconnect between brands and their digital marketing strategies? When it comes to clearly defining brand, its purpose and which digital tactics are being used to meet objectives, the answer for many companies is still a resounding ‘yes’. There are a few important factors creating this divide, some of which have only …

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The E-Commerce Boom (Part 2) – How to take control of your data?

In part 1, we looked at how history tells us that companies who actively invest in both marketing and progressive strategies emerge from challenging periods in a much stronger position. But there is a world of difference between being aggressive and smart. Sure, a quick look around tells us that brands need to bolster their …

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