A selection of our latest articles on marketing to new and expectant parents, including data, email and acquisition campaigns.
The FanFinders Guide to Marketing is back. This time, we’re covering how brands can use content to engage, convert, and retain an audience of parents. Let’s talk about the biggest mistake brands make when marketing to parents and families: using a one-size-fits-all approach. The parents ‘group’ is just as diverse as the general population, so …
To ‘reel’ or not to ‘reel’? In the latest from the FanFinders’ guide, we share advice on what brands in the baby and parenting sector should be doing to develop their Instagram channel and grow their reach. Our recent survey of members in the Your Baby Club network found that over 70% of parents in …
In our last guide entry, we covered why building pre-purchase value with customers can create more efficient and valuable marketing programmes for brands in the baby sector. But, how do you set about doing it? The reality is in marketing terms, loyalty is massively challenging now. If a website takes longer than three seconds to …
HOW TO… create value with new and expectant parents Read More »
In his latest blog, FanFinders’ CEO and co-founder Alec Dobbie reflects on his experience as a judge at one of the Data and Marketing Association’s Creative Data Labs. Last month, I was honoured to be asked by the Data and Marketing Association (DMA Talent) to be a judge at one of their virtual Creative Data …
Creative Data Labs – business problems and bright futures Read More »
The FanFinders Guide to Marketing is back. This time we’re covering how for brands in the baby sector, acquiring customers way before the purchase point and at the right life stage means better cost-efficiency and longer-term value. The ‘pre-customer acquisition’ space isn’t new, but it has gathered more momentum during the pandemic. That’s because more …
In the first part of The FanFinders Guide to Marketing, we cover how brands in baby and parenting can fight rising acquisition costs when they scale. When it comes to plans for scaling, the default go-to for many, in our industry and beyond, remains the likes of Google and Facebook. This is commonly understood – …
HOW TO… solve the inverse relationship between scale and cost Read More »
This week, we put five questions to Tony Golden, FanFinders’ Senior Vice President of Business Development, North America – who gave us his reflections on the past year in the US parenting market and some predictions for 2021. Talk me through the current landscape for FanFinders and our industry? We do lead generation at scale …
In part 2, we covered warming your IP and certification. In this final part, Raphael Marsh rounds things up with how to be prepared for when things go wrong and why ‘intelligent’ emailing is the way forward. 7. Complaints All emails streams receive complaints, sometimes it’s unavoidable and certain providers have very sensitive reputation systems. …
Our email marketing journey and the lessons we’ve learnt along the way (part 3) Read More »
In part 1, we covered choosing a setup, strategy and testing out templates. Raphael Marsh is back to share more essentials to support those small businesses who want to get serious about their email. 4. Warming up your IP Regardless of how sexy your email template is or how long you deliberated over the messaging, …
Our email marketing journey and the lessons we’ve learnt along the way (part 2) Read More »
Email marketing is perhaps not as shiny and new as some social channels and messenger apps out there, but the medium certainly isn’t dead. Quite the contrary, studies show that email consistently out-performs other digital channels, including Social and Paid Search. If done correctly, email marketing can be an ideal tool to build on existing …
Our email marketing journey and the lessons we’ve learnt along the way (part 1) Read More »
