Who Trusts you?
The nature of trust in business is more crucial than ever, and here’s a few strategies for how you can grow yours
Digital Marketing
A selection of our latest articles on marketing to new and expectant parents, including data, email and acquisition campaigns.
GDPR is on the way out
GDPR is on its way out, with new, UK-specific legislation heading in. What can we expect?
What parenting app trends tell us about new parents
See what this year’s best parenting apps say about overall parenting trends. Find out how your business can incorporate the values that make them great
Who are Generation Alpha?
Generation alpha are being defined. Find out what characteristics are starting to emerge and how your marketing can match them
How Nursery SMEs Should Optimise their Marketing Through a Recession
The centre of your brand’s vision might feel like the eye of a storm over the coming months. But there are strategies to help you sail through…
Digital Diets & How Customers are Training their Algorithm
Consumers are going on a social media diet. Find out how you can adapt your marketing strategy to thrive.
HOW TO… get started with SEO
Nothing can stop the FanFinders Guide to Marketing now – it’s a runaway train by this point. In this latest article, we explore how brands in baby and parenting can start getting the most out of SEO (hint: it’s about getting the fundamentals right). Your first question is: how important is SEO, really? If we delve into …
HOW TO… produce great content for parents
The FanFinders Guide to Marketing is back. This time, we’re covering how brands can use content to engage, convert, and retain an audience of parents. Let’s talk about the biggest mistake brands make when marketing to parents and families: using a one-size-fits-all approach. The parents ‘group’ is just as diverse as the general population, so …
HOW TO… have impact on Instagram
To ‘reel’ or not to ‘reel’? In the latest from the FanFinders’ guide, we share advice on what brands in the baby and parenting sector should be doing to develop their Instagram channel and grow their reach. Our recent survey of members in the Your Baby Club network found that over 70% of parents in …
HOW TO… create value with new and expectant parents
In our last guide entry, we covered why building pre-purchase value with customers can create more efficient and valuable marketing programmes for brands in the baby sector. But, how do you set about doing it? The reality is in marketing terms, loyalty is massively challenging now. If a website takes longer than three seconds to …
HOW TO… create value with new and expectant parents Read More »
