Read about using your customer data to develop pathways that build loyalty, maximise lifetime value and convert against your objectives.
Tony Golden covers why those businesses that simply deliver leads and then leave their partners to pray to the conversion gods aren’t going to survive for long. It’s the sophisticated, omnichannel lead generation partners that can truly move the needle. The state of the industry is favoring those that are able to not only drive …
This week, we put five questions to Tony Golden, FanFinders’ Senior Vice President of Business Development, North America – who gave us his reflections on the past year in the US parenting market and some predictions for 2021. Talk me through the current landscape for FanFinders and our industry? We do lead generation at scale …
Each month, FanFinders’ CTO Paul Gwynn will be sharing insights into how we’re using technology to transform experiences for our members and clients. If you work in technology (or even if you don’t), you’ll know the biggest buzz in tech over the past few years has been Artificial Intelligence (AI). A few years ago AI …
Catching up with the CTO – AI and the R&D journey Read More »
Following his arrival as FanFinders’ new Senior Vice President of Business Development (North America), we caught up with Tony Golden to discuss filling a vacuum in the US parenting space, lessons from nearly two decades in the market and staying ahead of the curve. What attracted you to the FanFinders’ project? It’s a nuanced answer. …
In part 1, we looked at how history tells us that companies who actively invest in both marketing and progressive strategies emerge from challenging periods in a much stronger position. But there is a world of difference between being aggressive and smart. Sure, a quick look around tells us that brands need to bolster their …
The E-Commerce Boom (Part 2) – How to take control of your data? Read More »
The chances are the COVID-19 e-commerce spike has left your business in one of two positions: either working out how to maintain the current high levels or if you missed out, making sure you’re adequately prepared for any second or even third wave. But what is the current e-commerce situation? How do you handle the …
The E-Commerce Boom (part 1) – How to sustain your growth? Read More »
