Data

Read about using your customer data to develop pathways that build loyalty, maximise lifetime value and convert against your objectives.

5 questions – the year ahead in US parenting

This week, we put five questions to Tony Golden, FanFinders’ Senior Vice President of Business Development, North America – who gave us his reflections on the past year in the US parenting market and some predictions for 2021. Talk me through the current landscape for FanFinders and our industry? We do lead generation at scale …

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Catching up with the CTO – AI and the R&D journey

Each month, FanFinders’ CTO Paul Gwynn will be sharing insights into how we’re using technology to transform experiences for our members and clients. If you work in technology (or even if you don’t), you’ll know the biggest buzz in tech over the past few years has been Artificial Intelligence (AI). A few years ago AI …

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The E-Commerce Boom (Part 2) – How to take control of your data?

In part 1, we looked at how history tells us that companies who actively invest in both marketing and progressive strategies emerge from challenging periods in a much stronger position. But there is a world of difference between being aggressive and smart. Sure, a quick look around tells us that brands need to bolster their …

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