How brands can support families through a cost of living crisis
Get valuable insights into how real parents are feeling about the cost of living crisis and exactly how your brand can help
Consumer Insights
Check out the latest insights from our regular surveys and reports into the changing behaviours and spending habits of new and expectant parents.
Main Character Energy
What does it say about modern consumers? If you haven’t already seen it, main characters are popping up all around the globe. And what we mean by this is the viral trend towards main character energy, a phenomenon where younger audiences, in particular, are looking to romanticise their lives as if they were the main …
What parenting app trends tell us about new parents
See what this year’s best parenting apps say about overall parenting trends. Find out how your business can incorporate the values that make them great
UK families willing to pay extra for holidays to offset their carbon footprint
Travel survey reveals that 55% of families would be willing to pay more to make their trip sustainable and over a third would accept a 10% increase on the price of their holiday to make it carbon neutral. Our survey of over 3,000 members in the Your Baby Club network has revealed that taking environmentally-friendly …
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Majority of UK families think that electric cars are still too expensive
Over half (55%) of UK families believe that cost is the main reason more people don’t own electric or hybrid cars, while 85% think that household income is the biggest barrier to owning an electric car. Electric cars are a key part of the UK’s plan to reach net zero carbon emissions by 2050 and …
Majority of UK families think that electric cars are still too expensive Read More »
Survey reveals UK parents turning to family motors
Demand driven by attitudes to travel during the pandemic and buying habits among new parents suggests a busy year ahead for the motoring market. Among the insights revealed by our survey of over 5000 Your Baby Club members is that since the arrival of their little one, 53% of parents have changed their vehicle to …
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Survey reveals Christmas/Black Friday spending habits
Almost 60% of UK and US parents will be spending ‘about the same or more’ this Christmas. Other key trends will see 84% doing at least some of their Christmas shopping in the Black Friday sales and a 121% increase in UK parents shopping ‘completely online’ from last year. According to our recent survey of …
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Survey reveals UK mums buying more toys
We recently surveyed over 4,000 mums in the Your Baby Club network to find out more about the impact of the pandemic on attitudes towards early child development, the role of ‘play’ and educational toys. Ever-changing lockdown restrictions have been taking a toll, with 2/3 of mums with babies or young children stating their attitude …
Travel survey reveals UK families will holiday at home
Tourism – both international and domestic – is an ever-evolving picture. To get some real insight into exactly how the pandemic has shifted perspectives on travel, we surveyed over 2,000 mums in the Your Baby Club network about their upcoming plans. The results tell a story of what family holidays might look like in both …
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Insights emerge from FanFinders pandemic survey
At FanFinders, we’ve been looking for ways to support our industry during these challenging times. Then it hit us. Why don’t we see what our Your Baby Club network has to say? Over the past few weeks, we’ve surveyed over 5,000 mums in the UK about their changing lives, behaviours, and buying habits since the …