Check out the latest insights from our regular surveys and reports into the changing behaviours and spending habits of new and expectant parents.
Demand driven by attitudes to travel during the pandemic and buying habits among new parents suggests a busy year ahead for the motoring market. Among the insights revealed by our survey of over 5000 Your Baby Club members is that since the arrival of their little one, 53% of parents have changed their vehicle to …
Survey reveals UK parents turning to family motors Read More »
Almost 60% of UK and US parents will be spending ‘about the same or more’ this Christmas. Other key trends will see 84% doing at least some of their Christmas shopping in the Black Friday sales and a 121% increase in UK parents shopping ‘completely online’ from last year. According to our recent survey of …
Survey reveals Christmas/Black Friday spending habits Read More »
We recently surveyed over 4,000 mums in the Your Baby Club network to find out more about the impact of the pandemic on attitudes towards early child development, the role of ‘play’ and educational toys. Ever-changing lockdown restrictions have been taking a toll, with 2/3 of mums with babies or young children stating their attitude …
Tourism – both international and domestic – is an ever-evolving picture. To get some real insight into exactly how the pandemic has shifted perspectives on travel, we surveyed over 2,000 mums in the Your Baby Club network about their upcoming plans. The results tell a story of what family holidays might look like in both …
Travel survey reveals UK families will holiday at home Read More »
At FanFinders, we’ve been looking for ways to support our industry during these challenging times. Then it hit us. Why don’t we see what our Your Baby Club network has to say? Over the past few weeks, we’ve surveyed over 5,000 mums in the UK about their changing lives, behaviours, and buying habits since the …
