Consumer insight

Survey reveals UK mums buying more toys

We recently surveyed over 4,000 mums in the Your Baby Club network to find out more about the impact of the pandemic on attitudes towards early child development, the role of ‘play’ and educational toys. Ever-changing lockdown restrictions have been taking a toll, with 2/3 of mums with babies or young children stating their attitude …

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Travel survey reveals UK families will holiday at home

Tourism – both international and domestic – is an ever-evolving picture. To get some real insight into exactly how the pandemic has shifted perspectives on travel, we surveyed over 2,000 mums in the Your Baby Club network about their upcoming plans. The results tell a story of what family holidays might look like in both …

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