Brand

FanFinders Team Spotlight – Meet Raf

Name: Raphael Marsh Position: Creative Director and Co-Founder Years with the company: 7 years and counting What was the initial motivation behind creating FanFinders… After Al [Alec] became a dad, we were looking at a way to take the traditional in-person baby club sign-up online, reducing the data list-selling and the spam. So the initial …

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Why your brand purpose and digital marketing strategy should be best friends

Is there still a disconnect between brands and their digital marketing strategies? When it comes to clearly defining brand, its purpose and which digital tactics are being used to meet objectives, the answer for many companies is still a resounding ‘yes’. There are a few important factors creating this divide, some of which have only …

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