Boldly Marketing During a Recession
How history favours the ambitious when it comes to marketing your way through a recession.
Acquisition
We cover how to set about acquiring new parents as customers and keep it cost-effective.
The lowdown on lead generation
Tony Golden covers why those businesses that simply deliver leads and then leave their partners to pray to the conversion gods aren’t going to survive for long. It’s the sophisticated, omnichannel lead generation partners that can truly move the needle. The state of the industry is favoring those that are able to not only drive …
HOW TO… create value with new and expectant parents
In our last guide entry, we covered why building pre-purchase value with customers can create more efficient and valuable marketing programmes for brands in the baby sector. But, how do you set about doing it? The reality is in marketing terms, loyalty is massively challenging now. If a website takes longer than three seconds to …
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HOW TO… build pre-purchase brand loyalty
The FanFinders Guide to Marketing is back. This time we’re covering how for brands in the baby sector, acquiring customers way before the purchase point and at the right life stage means better cost-efficiency and longer-term value. The ‘pre-customer acquisition’ space isn’t new, but it has gathered more momentum during the pandemic. That’s because more …
HOW TO… solve the inverse relationship between scale and cost
In the first part of The FanFinders Guide to Marketing, we cover how brands in baby and parenting can fight rising acquisition costs when they scale. When it comes to plans for scaling, the default go-to for many, in our industry and beyond, remains the likes of Google and Facebook. This is commonly understood – …
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