There are vital lessons to be learnt from the proactive approach of U.S. companies during the pandemic. In the baby market, the questions that have been asked of companies during this period are similar to those being faced by other industries: How can we provide a version of our services/products through online channels? E-commerce is …
Being strategic during the pandemic – The American way Read More »
Name: Neil Stephenson Position: CMO and co-founder Years with the company: 7 years Before FanFinders, the most unusual or interesting job you’ve had… When I was 18, I worked in a casino as a croupier. It was in Dundee, so marginally less glamorous than it sounds. Does company ‘culture’ matter… To be honest, I think …
Name: Alec Dobbie Position: CEO and co-founder Years with the company: At least as long as the company has existed (7 years and counting) Before FanFinders, the most unusual or interesting job you’ve had… At 20 years old, I worked in Sub-Saharan Africa as a programmer for a HR software company. I suspect that would …
In part 1, we looked at how history tells us that companies who actively invest in both marketing and progressive strategies emerge from challenging periods in a much stronger position. But there is a world of difference between being aggressive and smart. Sure, a quick look around tells us that brands need to bolster their …
The E-Commerce Boom (Part 2) – How to take control of your data? Read More »
The chances are the COVID-19 e-commerce spike has left your business in one of two positions: either working out how to maintain the current high levels or if you missed out, making sure you’re adequately prepared for any second or even third wave. But what is the current e-commerce situation? How do you handle the …
The E-Commerce Boom (part 1) – How to sustain your growth? Read More »
If you can’t trust your employees to work from home, then you have the wrong employees. The COVID-10 lockdown has been a journey into the unknown for plenty of companies out there, big and small. Plunged into a virtual world in the space of a few weeks, lessons have been learnt about everything from digital …
At FanFinders, we’ve been looking for ways to support our industry during these challenging times. Then it hit us. Why don’t we see what our Your Baby Club network has to say? Over the past few weeks, we’ve surveyed over 5,000 mums in the UK about their changing lives, behaviours, and buying habits since the …
