Sam Skelding

Being strategic during the pandemic – The American way

There are vital lessons to be learnt from the proactive approach of U.S. companies during the pandemic. In the baby market, the questions that have been asked of companies during this period are similar to those being faced by other industries: How can we provide a version of our services/products through online channels? E-commerce is …

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The E-Commerce Boom (Part 2) – How to take control of your data?

In part 1, we looked at how history tells us that companies who actively invest in both marketing and progressive strategies emerge from challenging periods in a much stronger position. But there is a world of difference between being aggressive and smart. Sure, a quick look around tells us that brands need to bolster their …

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