Sam Skelding

HOW TO… create value with new and expectant parents

In our last guide entry, we covered why building pre-purchase value with customers can create more efficient and valuable marketing programmes for brands in the baby sector. But, how do you set about doing it? The reality is in marketing terms, loyalty is massively challenging now. If a website takes longer than three seconds to …

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Creative Data Labs – business problems and bright futures

In his latest blog, FanFinders’ CEO and co-founder Alec Dobbie reflects on his experience as a judge at one of the Data and Marketing Association’s Creative Data Labs. Last month, I was honoured to be asked by the Data and Marketing Association (DMA Talent) to be a judge at one of their virtual Creative Data …

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HOW TO… build pre-purchase brand loyalty

The FanFinders Guide to Marketing is back. This time we’re covering how for brands in the baby sector, acquiring customers way before the purchase point and at the right life stage means better cost-efficiency and longer-term value. The ‘pre-customer acquisition’ space isn’t new, but it has gathered more momentum during the pandemic. That’s because more …

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HOW TO… solve the inverse relationship between scale and cost

In the first part of The FanFinders Guide to Marketing, we cover how brands in baby and parenting can fight rising acquisition costs when they scale. When it comes to plans for scaling, the default go-to for many, in our industry and beyond, remains the likes of Google and Facebook. This is commonly understood – …

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Talking entrepreneurship… with Adam Gillett

In this latest edition of our series delving into the realities behind entrepreneurship, we caught up with a man who, after almost 25 years spent in advertising and direct marketing channels, knows how to give a straight answer. Having played a crucial role in the company’s growth in the North American market – where Your …

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How to know if you’re putting too much pressure on your team

Remote working during a pandemic means a host of new pressures. These include but aren’t limited to home-schooling kids, navigating a small space where you and your partner are both working (and they talk really loud!), noisy neighbours, or even scrambling desperately from a team meeting to intercept your weekly online food shop down three …

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