The FanFinders Guide to Marketing is back. This time, we’re covering how brands can use content to engage, convert, and retain an audience of parents. Let’s talk about the biggest mistake brands make when marketing to parents and families: using a one-size-fits-all approach. The parents ‘group’ is just as diverse as the general population, so …
To ‘reel’ or not to ‘reel’? In the latest from the FanFinders’ guide, we share advice on what brands in the baby and parenting sector should be doing to develop their Instagram channel and grow their reach. Our recent survey of members in the Your Baby Club network found that over 70% of parents in …
In our last guide entry, we covered why building pre-purchase value with customers can create more efficient and valuable marketing programmes for brands in the baby sector. But, how do you set about doing it? The reality is in marketing terms, loyalty is massively challenging now. If a website takes longer than three seconds to …
HOW TO… create value with new and expectant parents Read More »
In his latest blog, FanFinders’ CEO and co-founder Alec Dobbie reflects on his experience as a judge at one of the Data and Marketing Association’s Creative Data Labs. Last month, I was honoured to be asked by the Data and Marketing Association (DMA Talent) to be a judge at one of their virtual Creative Data …
Creative Data Labs – business problems and bright futures Read More »
The FanFinders Guide to Marketing is back. This time we’re covering how for brands in the baby sector, acquiring customers way before the purchase point and at the right life stage means better cost-efficiency and longer-term value. The ‘pre-customer acquisition’ space isn’t new, but it has gathered more momentum during the pandemic. That’s because more …
Name: Alvin Campbell Position: Business Development Years with the company: 2 years Your first ever job… Believe it or not, it was as a chef. Well I suppose it really should be called cooking by numbers. When I first left school, I had friends working at a motorway service station. So I got in there …
In the first part of The FanFinders Guide to Marketing, we cover how brands in baby and parenting can fight rising acquisition costs when they scale. When it comes to plans for scaling, the default go-to for many, in our industry and beyond, remains the likes of Google and Facebook. This is commonly understood – …
HOW TO… solve the inverse relationship between scale and cost Read More »
Name: Catrin Hughes Position: Customer Acquisition Manager Years with the company: 6 months First things first, was working at a zoo as much fun at it seems from the outside… It was. It’s probably more fun. Especially because I was in a digital role, my job was pulling together content by getting out in the …
In this latest edition of our series delving into the realities behind entrepreneurship, we caught up with a man who, after almost 25 years spent in advertising and direct marketing channels, knows how to give a straight answer. Having played a crucial role in the company’s growth in the North American market – where Your …
Remote working during a pandemic means a host of new pressures. These include but aren’t limited to home-schooling kids, navigating a small space where you and your partner are both working (and they talk really loud!), noisy neighbours, or even scrambling desperately from a team meeting to intercept your weekly online food shop down three …
How to know if you’re putting too much pressure on your team Read More »
