Sam Skelding, Author at FanFinders

FanFinders launches Your Baby Box programme, exclusive to Amazon

SHOREDITCH, LONDON (16 May, 2022) – FanFinders, the leading performance marketing and consumer intelligence company in the parenting industry, is providing members of its Your Baby Club community with essential baby products and samples from leading brands, delivered to their homes by Amazon. Having last year announced the acquisition of The Best for Baby review site, which joined …

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4 things to know when starting a startup

Business and Leadership, Entrepreneur / By Sam Skelding

Forbes has dubbed 2021 the ‘year of the entrepreneur’, with hundreds of thousands of small businesses being launched in the wake of the pandemic. Our CCO and co-founder Adam Gillett, a man who has been there and done it when it comes to growing a startup, covers what the entrepreneurs of the future need to know. …

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The lowdown on lead generation

Acquisition, Data / By Sam Skelding

Tony Golden covers why those businesses that simply deliver leads and then leave their partners to pray to the conversion gods aren’t going to survive for long. It’s the sophisticated, omnichannel lead generation partners that can truly move the needle. The state of the industry is favoring those that are able to not only drive …

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UK families willing to pay extra for holidays to offset their carbon footprint

Consumer Insights / By Sam Skelding

Travel survey reveals that 55% of families would be willing to pay more to make their trip sustainable and over a third would accept a 10% increase on the price of their holiday to make it carbon neutral. Our survey of over 3,000 members in the Your Baby Club network has revealed that taking environmentally-friendly …

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Majority of UK families think that electric cars are still too expensive

Consumer Insights / By Sam Skelding

Over half (55%) of UK families believe that cost is the main reason more people don’t own electric or hybrid cars, while 85% think that household income is the biggest barrier to owning an electric car. Electric cars are a key part of the UK’s plan to reach net zero carbon emissions by 2050 and …

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A Day in the Life… with CEO Alec Dobbie

Leave a Comment / Business and Leadership, Entrepreneur / By Sam Skelding

If there is a normal route in life I have rarely taken it. Not entirely by design and with plenty of being in the right place at the right time. I left school at 16, I tried sixth form for all of four weeks before deciding that it wasn’t really for me. I’m the chap …

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HOW TO… get started with SEO

Leave a Comment / Digital Marketing, The FanFinders Guide / By Sam Skelding

Nothing can stop the FanFinders Guide to Marketing now – it’s a runaway train by this point. In this latest article, we explore how brands in baby and parenting can start getting the most out of SEO (hint: it’s about getting the fundamentals right). Your first question is: how important is SEO, really? If we delve into …

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Team Spotlight – Meet Jonny

Leave a Comment / Team Spotlight / By Sam Skelding

Name: Jonny Livingston Title: SEO Manager Time with the company: 4 months Talk to me about SEO… I’d say it’s one of those disciplines that most people know about, but don’t understand. What I can say (and of course I’m being biased here) is it’s one of the most important parts of the digital marketing …

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FanFinders acquires UK’s leading baby brand review site

Leave a Comment / PR and news / By Sam Skelding

SHOREDITCH, LONDON (2 June, 2021) – FanFinders, a leading performance marketing and consumer intelligence company in the parenting industry, today announced its acquisition of The Best for Baby (www.thebestforbaby.co.uk/), the UK’s largest independent review website for baby brands. The addition of The Best for Baby to the FanFinders’ network, which includes Your Baby Club in the …

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Team Spotlight – Meet Andy

Leave a Comment / Team Spotlight / By Sam Skelding

Name: Andrew Hollingworth Title: International Business Development Manager Time with the company: 10 months Your first ever job was… Cleaning in a small restaurant in New York, when I was 16. I have family that live out in Fire Island, and I went out there after my exams for 2 months. My Uncle said “Make …

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Sam Skelding