Forbes has dubbed 2021 the ‘year of the entrepreneur’, with hundreds of thousands of small businesses being launched in the wake of the pandemic. Our CCO and co-founder Adam Gillett, a man who has been there and done it when it comes to growing a startup, covers what the entrepreneurs of the future need to know. …
Tony Golden covers why those businesses that simply deliver leads and then leave their partners to pray to the conversion gods aren’t going to survive for long. It’s the sophisticated, omnichannel lead generation partners that can truly move the needle. The state of the industry is favoring those that are able to not only drive …
Travel survey reveals that 55% of families would be willing to pay more to make their trip sustainable and over a third would accept a 10% increase on the price of their holiday to make it carbon neutral. Our survey of over 3,000 members in the Your Baby Club network has revealed that taking environmentally-friendly …
UK families willing to pay extra for holidays to offset their carbon footprint Read More »
Over half (55%) of UK families believe that cost is the main reason more people don’t own electric or hybrid cars, while 85% think that household income is the biggest barrier to owning an electric car. Electric cars are a key part of the UK’s plan to reach net zero carbon emissions by 2050 and …
Majority of UK families think that electric cars are still too expensive Read More »
If there is a normal route in life I have rarely taken it. Not entirely by design and with plenty of being in the right place at the right time. I left school at 16, I tried sixth form for all of four weeks before deciding that it wasn’t really for me. I’m the chap …
Nothing can stop the FanFinders Guide to Marketing now – it’s a runaway train by this point. In this latest article, we explore how brands in baby and parenting can start getting the most out of SEO (hint: it’s about getting the fundamentals right). Your first question is: how important is SEO, really? If we delve into …
Name: Jonny Livingston Title: SEO Manager Time with the company: 4 months Talk to me about SEO… I’d say it’s one of those disciplines that most people know about, but don’t understand. What I can say (and of course I’m being biased here) is it’s one of the most important parts of the digital marketing …
SHOREDITCH, LONDON (2 June, 2021) – FanFinders, a leading performance marketing and consumer intelligence company in the parenting industry, today announced its acquisition of The Best for Baby (www.thebestforbaby.co.uk/), the UK’s largest independent review website for baby brands. The addition of The Best for Baby to the FanFinders’ network, which includes Your Baby Club in the …
FanFinders acquires UK’s leading baby brand review site Read More »
Name: Andrew Hollingworth Title: International Business Development Manager Time with the company: 10 months Your first ever job was… Cleaning in a small restaurant in New York, when I was 16. I have family that live out in Fire Island, and I went out there after my exams for 2 months. My Uncle said “Make …
The FanFinders Guide to Marketing is back. This time, we’re covering how brands can use content to engage, convert, and retain an audience of parents. Let’s talk about the biggest mistake brands make when marketing to parents and families: using a one-size-fits-all approach. The parents ‘group’ is just as diverse as the general population, so …
