Sam Skelding

UK families willing to pay extra for holidays to offset their carbon footprint

Travel survey reveals that 55% of families would be willing to pay more to make their trip sustainable and over a third would accept a 10% increase on the price of their holiday to make it carbon neutral. Our survey of over 3,000 members in the Your Baby Club network has revealed that taking environmentally-friendly …

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FanFinders acquires UK’s leading baby brand review site

SHOREDITCH, LONDON (2 June, 2021) – FanFinders, a leading performance marketing and consumer intelligence company in the parenting industry, today announced its acquisition of The Best for Baby (www.thebestforbaby.co.uk/), the UK’s largest independent review website for baby brands. The addition of The Best for Baby to the FanFinders’ network, which includes Your Baby Club in the …

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HOW TO… produce great content for parents

The FanFinders Guide to Marketing is back. This time, we’re covering how brands can use content to engage, convert, and retain an audience of parents. Let’s talk about the biggest mistake brands make when marketing to parents and families: using a one-size-fits-all approach. The parents ‘group’ is just as diverse as the general population, so …

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